2014 Jeep Cherokee Latitude on 2040-cars

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2014 Jeep Cherokee gets official in a hurry

Automakers work very, very hard to keep their new vehicles under wraps until they can present them in exactly the way they want it - typically choreographed under the bright lights of an auto show, or perhaps with photos or video in an idyllic location. Spy shooters and leaks, in other words, keep executives and public-relations types up at night.
This is likely to be one of the most polarizing designs to come out in 2014.
Take today, for instance, when the team over at Jalopnik got a big scoop - the first undisguised shots of the 2014 Jeep Cherokee, a model whose name wasn't even officially confirmed yet. The clandestine images taken inside of a factory were blurry and didn't exactly show off the crossover's radical new contours in the same sort of flattering light that Jeep probably would've wished for its product reveal. So the Auburn Hills automaker has wisely reacted by spilling at least some of the beans on the new model, giving us these four photos and confirming the Liberty replacement's name, Cherokee.

In Michigan, car hackers could face life imprisonment

Car hackers may not want to mess with vehicles in and around the Motor City. A pair of Michigan lawmakers introduced legislation Thursday that would punish anyone who infiltrates a vehicle's electronic systems with penalties as harsh as life imprisonment. Senate bill 927 says that "a person shall not intentionally access or cause access to be made to an electronic system of a motor vehicle to willfully destroy, damage, impair, alter or gain unauthorized control of the motor vehicle." Offenders will be deemed guilty of a felony, and may be imprisoned for any number of years up to life in prison. The proposed legislation is one of the first attempts nationally to address the consequences for car hacking, which has become a top concern throughout the auto industry. Critics have accused executives of being slow to respond to the threats, which were first known as long as six years ago but gained attention last July when a pair of researchers remotely controlled a Jeep Cherokee. In January, the industry established an Information Sharing and Analysis Center to collectively evaluate security measures and counter breaches. But the Michigan bill isn't noteworthy only because of the life penalty prescribed; it's noteworthy for what's missing in its details. Language in the bill doesn't delineate between independent cyber-security researchers and criminals who intend to inflict harm or havoc. Under its provisions, it's possible Charlie Miller, pictured below, and Chris Valasek, the researchers who demonstrated last summer that the Cherokee could be remotely commandeered and controlled, could face life behind bars. Provisions of the legislation that prevent a person from "altering" the motor vehicle could ensnare car enthusiasts or gearheads who tinker with electronic systems to boost performance, increase fuel efficiency or add aftermarket features. In that context, Senate Bill 927 seems like the latest measure in a running feud between independent researchers, gearheads and big automakers. Car companies don't like third parties poking around their electronic systems and would prefer the researchers not reveal security weaknesses. Researchers, on the other hand, say many carmakers are either slow to fix or unwilling to repair security holes unless they're able to publish their findings.

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.