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Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

Jeep bringing Renegade Hard Steel with adorable matching trailer to Geneva

Trailers are hardly an uncommon site. They can, after all, be an effective way of adding cargo capacity when you need to haul more than you can fit in your car and truck. But there's something that just gets us about trailers made to match the vehicle behind which they're being towed. Like this one, attached to this unique Jeep Renegade. Set to be unveiled at the Geneva Motor Show mere days from now, the Renegade Hard Steel concept is a joint effort between various elements of the Fiat Chrysler Automobiles group, including Jeep, Mopar and the FCA Style Centre. It's based on the Trailhawk off-road model, but is distinguished by its unique metallic finish, offset by matte black trim and a full raft of available and custom Mopar accessories. Though Jeep has yet to show us what it looks like inside, it's said to have a specially coated leather finish. And of course there's that trailer. Designed to mimic the Renegade's rear-end styling, the appendage will be used on the floor of the Geneva Palexpo to showcase the vehicle's Uconnect Live infotainment system through an oversized pop-up touchscreen display that mirrors the new 5- or 6.5-inch display that'll soon be available on the littlest of Jeeps, offering streaming content including music, news, social media and traffic conditions. We have no indication that a similar trailer could be going into production (minus, of course, the infotainment stuff), but it's worth noting that Jeep has indeed done something similar before. Feel free to read more in the press release, below. Related Video: 27 February 2015 Renegade Hard Steel Jeep Showcar The Renegade Hard Steel Jeep showcar, which blends style, off-road vocation, and technology, will be making its debut and the 2015 Geneva International Motor Show. Created by the Jeep brand, in collaboration with the Mopar brand and backed by the FCA Style Centre, the showcar "explores" the potential of a model that provides countless customization options, while also providing an outlook for potential future Mopar accessories dedicated to the new Renegade. Based on the Trailhawk - the off-road version of the range - the prototype is not a simple customisation in aftermarket but a design project that, with due respect to the peculiarities of original models, has led us to the creation of a unique and fascinating article.

Fiat Chrysler's profit boosted by Ram and Jeep in North America

MILAN/DETROIT — Fiat Chrysler took the market by surprise by sticking to its full-year profit guidance on Wednesday after a strong performance from its Ram pickup truck in North America helped it defy an industry slowdown. Chief Executive Mike Manley, in FCA's first earnings release since a failed attempt to merge with France's Renault, also left the door open to that or other deals. "We are open to opportunity," Manley said on a call with analysts. "I have no doubt why there still would be interest in it," he added, when pressed on what it would take to revive talks with Renault. Manley declined to comment further. FCA last month abandoned its $35 billion merger offer for Renault, blaming French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Manley said a merger was not a must-have and Fiat Chrysler's business plan was strong. The company said it remained confident its adjusted earnings before interest and tax (EBIT) would top last year's 6.7 billion euros ($7.5 billion). Given disappointing forecasts from other automakers this earnings season, FCA's confirmation of the outlook sent Milan-listed shares in the Italian-American automaker, whose other brands include Jeep, up over 4%. A broad-based auto sales downturn has rattled the sector, forcing FCA's competitors — including Renault, Daimler and Aston Martin — to cut their sales forecasts after second-quarter results, while U.S. carmaker Ford gave a weaker-than-expected 2019 profit outlook. Japan's Nissan, a long-term partner of Renault, said it would cut 12,500 jobs by 2023 after its earnings collapsed. In the second quarter FCA's adjusted EBIT totaled 1.52 billion euros, versus analysts' expectations of 1.43 billion euros, according to a Reuters poll. FCA's U.S. shipments were down 12% in the second quarter but the group said that the successful performance of its Ram brand resulted in an enhanced share of the large pickup truck market of 27.9%, up 7 percentage points from last year. Adjusted EBIT margin in North America rose to 8.9% from 6.5% in the first quarter, thanks to strong demand for the heavy-duty Ram and the new Jeep Gladiator pickup. Chief Financial Officer Richard Palmer also said FCA expected to report up to 10% margins in the region in both the third and fourth quarters.