2000 Jeep Cherokee Sport Utility 4-door 4.0l Lifted. Off Road. Winch. Swampers on 2040-cars

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Consumer Reports digs Mazda3, disses Jeep Cherokee

Consumer Reports has just rendered its verdict on two of the more important cars to launch this year - the Mazda3 and the Jeep Cherokee. Considering the value a "Recommended" rating carries with the public and the viciously competitive markets these two cars compete in, Consumer Reports' view could have some impact on their initial success.
For Mazda, that's a good thing. CR spoke quite highly of the Zoom-Zoom brand's compact sedan and hatch, testing both models, and citing the excellent fuel economy and snickety-snack manual shifter as high points. Downsides to the 3 included a ride that is agile but "nervous," a bit too much noise and a cramped back seat. Still, the 3 was good enough to earn its place in the ranks of the "Recommended."
The Jeep didn't fare quite so well, with CR calling the polarizing CUV "half-baked." Although both engines were tested, the magazine called the 2.4-liter four-pot underpowered and its nine-speed automatic unrefined and unresponsive. That's particularly damning, considering the 9AT's role in future Chrysler products, including the extremely important 200. Overall, the Cherokee missed out on the coveted "Recommended" rating.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Going high-tech, the 4x4 way

Is It An Off-Road Adventure Or Just A Walk In The Park?
I remember having to get out and lock hubs and shift into neutral to engage low range.
Coming off press previews of the 2013 Land Rover Range Rover and the 2014 Jeep Grand Cherokee that involved some heavy-duty off-road rock climbing, I'm simply amazed at the capabilities that these vehicles possess. But even more impressive (or troubling depending on your perspective) is the relative ease with which you can operate these vehicles in seemingly impossible terrain.