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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

NHTSA investigating why Jeep recall fix is taking so long

Jeep's saga with the National Traffic Safety Administration and the voluntary campaign to repair 1.56 million vehicles for allegedly unsafe trailer hitches, is getting yet another chapter. The controversy appeared to finally be over in January when the automaker found a supplier for the replacement parts. Nothing is ever that easy, though, and the government regulator is now requesting documents from the company to clarify why the repairs are taking so long to begin.
Jeep parent company Chrysler has until July 16 to submit documents and answers to NHTSA explaining the situation. The regulator claims that despite its compromise to inspect and repair the models with improper hitches in June 2013, Chrysler didn't find a part supplier until December and didn't order the replacements until January. The government agency believes that the first components weren't manufactured until May of this year and vehicles may not actually be repaired until as late as August. According to the report, if the Chrysler doesn't supply what NHTSA is asking for, the agency could "take additional appropriate action as warranted."
Throughout this entire process, Chrysler has asserted that the vehicles met the applicable crash test standards of the time, and it has kept NHTSA abreast of the repair activity. In a recently released statement it said that the regulator analyzed eight rear impact reconstruction tests and found the replacement hitch to be safe. To keep up with the high demand for replacements, Chrysler is working with multiple suppliers, and they are running three shifts, six days a week to get the parts ready as soon as possible.

2016 Jeep Wrangler Backcountry is Xtremely Purple

Assuming you're headed into so-called backcountry to do fun, outdoorsy kinds of things, chances are, you wouldn't want to use a bright purple vehicle with hot pink graphics as your means to get off the beaten path. Particularly if you're doing those outdoor activities in a winter wonderland, surrounded by nature's own cold, white blanket. Fortunately, then, Jeep is offering its new Wrangler Backcountry in four colors that aren't called Xtreme Purple: blue, black, white, and gray. No matter which hue you choose, though, you'll get the graphics package, so best to bear that in mind. Besides its searing shade of paint, the Wrangler Backcountry is based on the Sahara model and comes equipped as you'd expect for a real, useful, backwoods vehicle. An off-road-spec front bumper joins a matching powdercoated rear bumper, and its 17-inch wheels are borrowed from the hardcore Rubicon model. Buyers will have a choice of Rubicon Rock Rails or Sahara side steps to ease ingress and egress, and a hardtop in either black or, for an added price, a body-color. But hopefully not purple. The interior is updated for the Wrangler Backcountry with black and grey plastics and stitching, along with black leather and "sport mesh" seating surfaces. A nine-speaker Alpine sound system pumps up the jams, and Bluetooth comes standard. You can read more about the Jeep Wrangler Backcountry in the press release below, but first, check out our high-res image gallery of live photos from the show floor in LA. Oh, and if you do really like Xtreme Purple, you should know that the Wrangler Backcountry is the only Jeep you can get in this particular retina-assaulting hue. 2016 Jeep Wrangler Backcountry The Jeep Wrangler Backcountry boasts a winter capability theme and is based on the Wrangler Sahara model. It features a Backcountry decal on the front fender and rear quarter panel, a unique off-road front and rear powder coated bumper, 17-inch Rubicon wheels painted in Mid-gloss Black and a black fuel fill door. Wrangler Rubicon rock rails are standard on the Wrangler Backcountry, but Sahara side steps are also available at no additional charge. A black hard top is standard, but an optional body color hard top is also available. Wrangler Backcountry is available in five colors: Hydro Blue, Black, Bright White, Granite Crystal and Xtreme Purple. Backcountry is the only model in Wrangler's lineup available in Xtreme Purple.