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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

YouTube tallies votes for this year's top five Super Bowl spots [w/video]

When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.
From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.
The voting results don't match up with the viewing numbers, though - while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.

Fiat Centro Stile sells design sketches to support kids in Italy

Fiat's Centro Stile design studio in Europe has kicked off a project called stART Again to support the global charity Save the Children. The studio put 136 high-resolution sketches of Abarth, Alfa Romeo, Fiat, Fiat Professional, Jeep, and Lancia vehicles for download online at just ˆ20 a pop — about $22. The proceeds from all sales will be donated to a charity founded in England 101 years ago "to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts." Save the Children will use the funds to provide supplies, teaching materials, and support for studies for more than 100,000 children in the most disadvantaged areas of Italy who have been additionally harmed by the coronavirus and its effects. There are a heap of knockout drawings available. The selection at the Alfa Romeo store ranges from a 1958 Alfetta 158 racer to the coming Giulia GTA, classics in between including the immortal GTV 6 and the left-field 75 1.8 Turbo TCC racer. The Fiat marketplace contains wares from Abarth, Fiat, and Fiat Professional, with a massive emphasis on the new 500, but the hardcore 1972 Abarth 124 Spyder and oddball 900E van get slots in there (the 900E looks like a Volkswagen Vanagon, but the 900E came first). The Jeep shop is all business and big tires, save for the 1942 Willys MB, but someone needs to take the 1956 Jeep Forward Control sketch off the page and into reality. And the Lancia store has more to offer than the Stratos and Delta Integrale, an ominous Aurelia B20 GT and a Fulvia GT part of the five-model lineup. For some reason, Maserati got left out of the graphic bonanza, as did Ram, Dodge, and Chrysler, which is a shame. That still leaves 136 good reasons to click through and help the kiddies. Related Video: