1998 Jeep Cherokee Limited Sport Utility 4-door 4.0l on 2040-cars

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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Jeep Wrangler Copper Crawler is our idea of a restrained Mopar shopping spree

According to a recent report, the Jeep Wrangler is the most popular SUV for customization, and this is backed up by the fact that the iconic off-roader was just named the Hottest 4x4-SUV at SEMA for the fourth year in a row. Looking for ways to keep its customers in-house rather than going aftermarket, Jeep and Mopar are always teaming to offer exciting new parts and pieces for the JK Wrangler.
Compared to most other Wranglers on display at SEMA - as well as other Chrysler Mopar SEMA concepts - the Jeep Wrangler Copper Crawler is surprisingly reserved, but should be no less exciting for owners to give their Wrangler a distinctive look. Starting off with an eye-catching copper paint scheme, the Jeep then goes on a Mopar catalog shopping spree with its matte black grille, black beadlock wheels, two-inch lift, Rubicon bumper (with a winch and aero end caps up front) and rocker panel and taillight guards.
Jeep also upgraded the Wrangler's transfer case for low-speed rock crawling (hence the vehicle's name) and cold-air intake for extra measure.

Jeep adds top-level, $35,690 Cherokee Overland trim [UPDATE]

UPDATE: We initially received incorrect pricing information. FCA says the Cherokee Overland will cost $35,690, including $995 for destination. If you want a more luxurious Jeep, you buy a Grand Cherokee Overland or Summit. But if the idea of dropping $45,000 to $51,000 gives you pause, you'll welcome the news that FCA's off-road brand will introduce a luxury-oriented version of its smaller, more affordable Cherokee. The new Cherokee Overland incorporates a number of cosmetic changes. All of the black plastic body elements have been replaced with body-colored items, improving the overall aesthetic. Jeep fitted handsome, polished 18-inch wheels along with chrome trim on the upper and lower grilles, and the halogen headlights have been swapped with standard bi-xenon units. Previously, the HID headlights were only available as part of an $1,845 Luxury Pack on the Cherokee Limited. In the cabin, the biggest change is found on the seats, where Nappa leather comes standard along with heating and ventilation functions. The steering wheel gets Zebrano wood trim, and instrument panel is wrapped in leather. Beyond that, the Overland is unsurprisingly well-equipped, with an Alpine Premium Audio system, FCA's excellent 8.4-inch UConnect system with navigation, and blind-spot monitoring with cross-traffic alert. The three big optional extras include the Cherokee's 3.2-liter V6, the Jeep Active Drive II all-wheel-drive system, and the Technology Group (auto high beams, lane departure warning, lane keep assist, forward collision warning, collision mitigation braking, park assist, adaptive cruise, front and rear park assist with rear stop, and automatic windshield wipers). Owners will also be able to snag a sunroof and a couple of smaller items, like a wireless charging pad. Prices for the Cherokee Overland start at $35,690 (including destination) with sales to begin this spring. Read on for the official announcement from Jeep. Jeep® Expands Cherokee Lineup with Premium Overland Model • New 2016 Jeep® Cherokee Overland debuts at New England International Auto Show • More premium Jeep Cherokee model boasts an unmatched combination of luxury and capability in the mid-size SUV segment • Cherokee Overland delivers sophisticated styling, a well-appointed interior, a long list of premium standard features, and legendary Jeep capability • New premium Cherokee Overland available in Jeep showrooms this spring • Jeep Cherokee sales increased 23 percent in 2015 BOSTON, Jan.