1978 Jeep Cherokee Base Sport Utility 2-door 4.2l on 2040-cars

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Jeep: Beautiful Lands

Jeep emphasized the global nature of its all-new Renegade in a 90-second spot during the 2015 Super Bowl. Starting out in America, and with This Land is Your Land playing in the background, the spot splices images of the all-new Renegade with scenery from across the United States. As a global product and the first Jeep built outside the US, though, the spot quickly moves beyond America's borders, showing Renegades, people and scenery from around the globe. As for the Renegade, you can read all about it in our First Drive.

Petrolicious profiles an heirloom Willys Jeep CJ-3B

Things tend to move pretty quickly in the automotive industry, but some icons that endure. Most of them are off-roaders – the Land Rover Defender, Mercedes G-Wagen, and of course the Jeep Wrangler. The latter traces its roots, of course, to the CJ-model Willys Jeep, built for civilian use in the wake of World War Two where it cut its teeth on the shores of Normandy and kicking off a legend that still endures over half a century later. For its latest video, Petrolicious profiles one such off-roader, and the man who owns it. That man is Larry Shank from California, and his ride is a 1953 Willys Jeep CJ-3B hooked up to a 1947 Ken-Skill Kustom Kamper Model 10. Both belonged to his father before him, and they would take family vacations in the wheeled pair from when he was young. His dad taught him to drive and maintain it, and they bonded over the shared experience. Shank still enjoys driving down the dirt roads and off the beaten paths of the American Southwest, and to hear him speak of it, he wouldn't trade in his Jeep for anything in the world. Watch his story unfold in the eight-minute video clip above to see what an enduring icon looks like. News Source: Petrolicious via YouTube Jeep SUV Off-Road Vehicles Classics Videos petrolicious willys

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.