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Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Toledo mayor, Jeep champion Michael Collins dies from heart attack

The city of Toledo is mourning the loss of its mayor and the campaign to keep production of the Jeep Wrangler in the Ohio city has lost a champion after Michael Collins suffered a heart attack behind the wheel recently. Born, raised and educated in Toledo, Collins was a Marine Corps veteran and a city councilor. He was elected mayor in 2013 and assumed office on January 2, 2014, a little over a year ago. He was driving an SUV provided by the city in a snow storm on February 1 of this year when he suffered a heart attack and crashed into a utility pole. He remained in critical condition for days until he was taken off artificial life-support. During his relatively short term in office, Collins became an outspoken and energetic advocate of keeping the Jeep plant in Toledo, where it has been assembled for decades. The next-generation Wrangler is set to switch to aluminum construction, which could lead to moving its production to another location, but Collins (alongside Governor John Kasich and others) had worked hard to convince FCA US to keep it in town. Whether his efforts will prove successful remains to be seen, but our hearts go out to his friends, family and constituents. Michael is survived by his wife Sandy, three daughters and eight grandchildren. He was 70 years old.