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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2020 Land Rover Defender vs. 2020 Jeep Wrangler: How they compare on paper

For ages, the Jeep Wrangler has had the serious off-road SUV market in America all to itself, especially when it comes to two-door variants. But competition is coming, and the first on its way is the 2020 Land Rover Defender, which was just revealed at the Frankfurt Motor Show. Each packages retro looks and impressive off-road capability, but does one have an advantage? We decided to take a look into each SUV's specifications and compare them on their engines, drivetrains, interior space and towing among other things, to see how they stack up. Since both SUVs are offered in two-door and four-door versions, we've made sure to feature both versions. You can find all the vital stats in the chart below, followed by more in-depth analysis. Engines and drivetrains The Land Rover is the clear high-performance option of these two SUVs. Its base turbocharged 2.0-liter four-cylinder, offered only in the four-door Defender 110, is more powerful than either of the gas engines offered on the Jeep Wrangler. The Wrangler's four-cylinder matches it on torque, at least. The optional turbocharged 3.0-liter inline-six in the Defender makes over 100 more horsepower and pound-feet of torque than either Jeep gas engine. But if you're looking for diesel propulsion, along with its associated torque and fuel economy, the Wrangler will be your only option. Final specs haven't been released, but in the Ram 1500, the same engine makes 260 horsepower and 480 pound-feet of torque. Fuel economy hasn't been announced for the Land Rover or the diesel Wrangler. But if fuel economy is a concern, the four-cylinder Wrangler is the most frugal of the SUVs we have numbers on. As for transmissions, the Wrangler is your only choice if you have to have a manual. It's available on both the two-door and four-door models, but only with the V6 engine. If you don't mind an automatic transmission, both SUVs come with variations on the ZF eight-speed auto. Getting the power to the wheels is another area where these two SUVs diverge. The Jeep is very traditional with a standard selectable four-wheel-drive system with two-wheel drive, and low- and high-range four-wheel drive modes. On the Sahara, there's an available full-time four-wheel drive mode, but the other modes are still available. On the Land Rover, you get full-time four-wheel drive, the same kind used on the Land Rover Range Rover.

Jeep Grand Cherokee, Dodge Durango still catching fire after recall

Automakers issue recalls all the time. It's part of the cost of doing business. We just assume that once the recall has been carried out, the problem in question has been fixed. But that's not always the case, as this latest investigation being undertaken by the National Highway Traffic Safety Administration goes to show. The problem stems back to a recall issued by Chrysler last summer. It revolved rather the sun visor in the SUVs it makes at its Jefferson North Assembly Plant – specifically, the screw affixing the sun visor could end up rubbing against the wiring for the lamp in the vanity mirror, potentially causing an electrical short and even a fire. 62 such short circuits, 38 fires and three injuries reported, prompting Chrysler to recall nearly 900,000 units of the 2011-2014 Jeep Grand Cherokee and Dodge Durango (over 650,000 of them in the United States). The plastic spacers they installed to rectify the problem, however, may not have done the trick. Eight reports (but none involving injuries) have been filed with the NHTSA regarding the same issue recurring, spurring the government agency to open a new investigation into the matter. If deemed necessary, the NHTSA could ask FCA to issue another recall to fix the issue again, which we may necessitate the installation of a fuze to prevent any such the electric short. Related Video: INVESTIGATION Subject : Headliner Fires Date Investigation Opened: MAY 01, 2015 Date Investigation Closed: Open NHTSA Action Number: RQ15003 Component(s): ELECTRICAL SYSTEM , INTERIOR LIGHTING Manufacturer: Chrysler (FCA US LLC) SUMMARY: On July 1st, 2014 Chrysler (FCA US LLC) issued safety recall 14V-391 to remedy a wiring-related fire hazard on the headliner of approximately 661,888 model year (MY) 2011-2014 Jeep Grand Cherokee and Dodge Durango vehicles manufactured between January 5, 2010 and December 11, 2013. The recall was in response to the Office of Defects Investigation (ODI) investigation EA14-001 during which data provided by Chrysler indicates that the fire is caused by an electrical short in the vanity lamp wiring for either one of the sun visors mounted on the vehicle. The sun visors are mounted to the roof of the vehicle through the headliner with three metal screws.