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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2020 Subaru Outback and Cadillac XT6 drives | Autoblog Podcast #590

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Green Editor John Snyder and Associate Editor Joel Stocksdale. This episode is all about driving, on- and off-road, and in a variety of vehicles. In particular, the trio are talking about recent experiences in the 2020 Subaru Outback, 2020 Cadillac XT6, 2019 Mercedes-AMG C 63 S and 2020 Hyundai Palisade. At the end, they tackle an interesting and particularly tough "Spend My Money" question involving whether or not to put off purchasing a Jeep Wrangler in favor of a sensible daily driver. Autoblog Podcast #590 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Driving the 2020 Subaru Outback Driving the 2020 Cadillac XT6 Driving the 2019 Mercedes-AMG C 63 S Sedan Driving the 2020 Hyundai Palisade Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:    

The origins of the Jeep Wave | The Exposition

Jeep culture is tight-knit community of passionate enthusiasts with plenty of interesting stories and traditions, like the Jeep Wave. But how did the Jeep Wave start? Episode 2 of The Exposition looks at some theories behind the origin of this driving ritual. Show full video transcript text [00:00:00] Get behind the wheel of a Jeep, and you'll hopefully notice the other Jeep owners waving at you as you pass by. It's kind of cool actually, but one thing we couldn't help wonder is, where and how did this wave start? If you've never heard of the Jeep Wave, don't worry, you're not alone. For example, my friend James - that's James. Back in 2013 he bought his first Jeep. Like many new young Jeep owners, he had no idea about the wave. He quickly caught on, though. [00:00:30] So where did it start? Oddly enough, I was only able to find three pretty convincing theories. Theory One - The wave started in WWII as a way for soldiers to acknowledge each other while driving by on patrol. Theory No. 2 - The wave began after the war. Which also makes sense. Since civilian Jeep owners were most likely returning veterans who already appreciated the car, the wave was a way to acknowledge each other's service. [00:01:00] Theory No. 3 is the wave started much later, in the 70s when off-roading really took off. Kind of a way to salute a kindred spirit out looking for adventure. Now, there is an unspoken rule of who waves first. The rule is, the younger Jeep always salutes the older one. Or if you have a stock Jeep you must wave to a modified Jeep first. These are interesting theories, but one thing's for sure, the Jeep wave is a unique tradition. The next time you drive a Jeep, be sure to wave as you pass another by. Related Video: Jeep Automotive History Ownership SUV Off-Road Vehicles Classics Videos