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Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

Jeep and Alfa Romeo join the already exotic Italian police force

Police departments in Italy are blessed with some of the most iconic cop cars on the planet. Where else will you see a pale blue Lamborghini Huracan LP 610-4 emblazoned with "Polizia" on the road? FCA decided they couldn't let Lamborghini steal the show and have handed over the first Jeep Renegade and Alfa Romeo Giulietta to the Police Academy in Rome. FCA is also loaning two Alfa Romeo Giulia Veloces that will join the two Giulia Quadrifoglios medical cars that are already in service. The Renegade is an four-wheel drive Italian-spec model with a 2.0-liter, 120 horsepower inline four-cylinder engine that we don't get in the United States. The current Giulietta is a small-hatchback that isn't sold in America. On the other hand, the new Giulia and its 280 horsepower turbocharged inline-four and the Q4 all-wheel drive system goes on sale next month. In polizia guise, it's one of the most formidable and beautiful pursuit vehicles on the road. FCA is no stranger to police cars and supplies Dodge Charger Pursuits to fleets all across the US. We spent some time in one a while back and learned all the pros and cons of driving a black and white cruiser. Related Video: Featured Gallery FCA Italian Polizia Cars View 10 Photos News Source: FCA Alfa Romeo Jeep SUV Off-Road Vehicles Police/Emergency Performance Sedan police car alfa romeo giulia jeep renegade