1983 Cj5 on 2040-cars

Auto blog

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Daily Driver: 2015 Jeep Renegade Sport 4x4

Daily Driver videos are micro-reviews of vehicles in the Autoblog test fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Jeep Renegade Sport 4x4, reviewed by Adam Morath. Something to note: The vehicle tested here is a pre-production unit, and we had some issues with the MySky removable roof system. (Associate editor Brandon Turkus mentioned these problems in his Quick Spin.) FCA confirms that improvements were made for production-spec cars. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. [00:00:00] Hey, this is Adam Morath with another Daily Driver. Today, we're in the 2015 Jeep Renegade and I'm excited to be driving this in a Sport trim level. That's the lowest trim that they offer it in. I say I'm excited, because often we get the cars to totally spec-ed out to the max, the automaker trying to show off what they can do with the car but it doesn't always give you a realistic view of how most customers are going to spec the car, and I think with the Renegade being the entry-level model for Jeep now [00:00:30] replacing the outgoing Patriot and Compass, it makes sense to drive this in the Sport trim. We do have it in 4x4, comes in at just around $23,000. It's powered by a turbocharged 1.4 liter inline 4 and we've got it, made it to the 6-speed manual transmission, which is pretty cool. Again you can see FCA's fingerprints on this car. If they wanted to do well in Europe, of course you've got to offer it with a manual and that's nice for consumers here to have that choice of having a stick shift in the Jeep again. [00:01:00] That's kind of fun. It produces 160-horsepower, 184 pound-feet of torque. It's got a little pack to it. I wouldn't call it sporty but it's enough for a vehicle of this size. This is a pretty basic version of the renegade. The only options we have on it are the AC, the roof rails, 4-wheel drive, which is a must here in Michigan and then these MySky roof panels, which I'll get to in a minute, but that takes us from a base price of $18,000, the cheapest you'll be able to get into a Renegade for [00:01:30] up to about $23,700, which is where we're at. Yes, these are MySky roof panels. It's a totally new feature on the Renegade that Jeep is trying out and I think it's pretty cool. It's like a tee top system, except the panels aren't side by side. You have one in the front and one in the back.

Driving the Toyota Supra, Honda Passport and BMW 3 Series | Autoblog Podcast #582

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and West Coast Editor James Riswick. First, they talk about the cars they've been driving, including the Honda Passport, BMW 330i and Audi RS5. They follow up with notes about driving the Toyota Supra and 86, and whether Toyota's new sports car strategy makes sense. Then they discuss the news, including the Ferrari SF90 Stradale plug-in hybrid, a possible Renault-FCA merger, death rumors for the Jaguar XJ and thoughts on the upcoming Chevy Trailblazer. Autoblog Podcast #582 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2019 Honda Passport 2019 BMW 330i 2019 Audi RS5 Sportback Toyota Supra, 86 and the company's sports car strategy In the news: Ferrari SF90 Stradale FCA and Renault Jaguar XJ going away? Chevy Trailblazer Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: