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You probably won't see FCA's famous Easter eggs on an Alfa Romeo

They started in Jeeps, with images of seven-slot grilles showing up on windshield edges, the text "SINCE 1941" appearing in the clear plastic of headlight units, and a relief map of Moab engraved into a rubber cubby liner. Then a Chrysler got a map of Detroit and the outline of Laguna Seca materialized near the Viper's window switch. We've come to call them Easter eggs, but Klaus Busse points out that they were never really meant to be secrets, just ways to dress up what he calls "dead plastic." He's nevertheless cool with the phrase being applied and likes the enthusiastic response these design details get. Busse is intimately familiar with many of them, having signed off on many of them in his time as head interior designer for FCA's US operations. He recently moved to Europe to lead Alfa Romeo, Maserati, and Fiat design there, so when I caught up with him next to the new Stelvio crossover at the Alfa stand in LA, I had to ask: Are we going to see any of those neat design details in Alfas or Maseratis anytime soon? The short answer is no. But he didn't say it's out of the question. Busse said if, for example, a designer wanted to put an Italian phrase somewhere on a car that was in keeping with the brand, he would allow it. Although he didn't come out and say it, it seems like he might feel this type of fun design element isn't necessarily appropriate for a higher-end brand like Alfa. And I get that. But I'm still going to check all the compartments of that new Alfa crossover for a map of the Stelvio Pass. Related Video: Featured Gallery 2018 Alfa Romeo Stelvio: LA 2016 View 11 Photos Design/Style LA Auto Show Alfa Romeo Jeep 2016 LA Auto Show easter egg

Jeep will show new Grand Wagoneer to dealers this summer

It's generally accepted that the Jeep Cherokee was the first real midsize sport utility vehicle to make headway into the hearts, minds and driveways of American consumers in 1984. While that SUV was aimed at the mainstream, it could be argued that the vehicle that made the idea of a luxury SUV possible was the seminal Jeep Grand Wagoneer. We've been hearing rumblings of a revived Grand Wagoneer for years, but if a report from Automotive News is accurate (despite the fact that it seemingly contradicts an earlier report from the same outlet), the wait may nearly be over. Jeep plans to show off its new Grand Wagoneer at the upcoming dealer show in Las Vegas in August, and while that doesn't give any real indication of when such a vehicle may make it into the hands of consumers, such news probably at least means the automaker has a finalized design. While we're mostly over retro-inspired cars, we'll happily cast a vote toward a three-row Grand Wagoneer with faux woodie body sides, if anyone cares to tally it... Featured Gallery Jeep Wagoneer through the years View 12 Photos News Source: Automotive News - sub. req. Jeep Automotive History SUV

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.