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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Jeep CEO details the next Wrangler's push for efficiency

Jeep CEO Mike Manley's brief for the new Wrangler is a simple one – don't mess it up. But in that pursuit of keeping things proper, the affable Englishman has revealed that the brand is trying to walk a fine line while bringing its most iconic model into the 21st century. That's most important on the car's exterior. Like other long-serving American vehicles, the Wrangler is defined by its image. But even with aerodynamics playing a bigger role on the JK's successor, Manley was adamant during a conversation with Automotive News that the boxiness will carry on. "You have to be very careful with the aero of Wrangler, because at the end of the day, it needs to be recognizable as a Wrangler," Manley told AN. "To some extent that restricts you on some of the aero that you can do." Spy photos show a more rakish windshield and fascia, both key moves to lessen the aerodynamic impact of the Jeep's traditionally brick-like design. "But with weight and a number of the changes that we've made, you're going to see that we've really pushed that vehicle forward in terms of its fuel economy." The context of that last sentence points to a weight savings, something Automotive News backs up. While the Wrangler won't go all-aluminum, its frame is going to be lighter and stronger, and it will use aluminum for certain "hang-on" body parts. But this push for weight savings won't extend to the Wrangler's intangibles. It'll still ride on a body-on-frame architecture and feature solid axles at both ends, for example. Combine Manley's comments and AN's reports with news that the Wrangler will use an eight-speed automatic and offer diesel and four-cylinder turbo power in its next generation, and it's clear Jeep is trying to make the biggest strides in decades without alienating its die-hard fans. Related Video: Featured Gallery 2018 Jeep Wrangler Detailed Spy Photos View 18 Photos News Source: Automotive News - sub. req.Image Credit: KGP Photography Green Jeep SUV Off-Road Vehicles Mike Manley

2015 Jeep Renegade leaks out ahead of Geneva debut

Meet the Renegade - Jeep's new baby crossover that's set to debut at the Geneva Motor Show this week. The folks at Jalopnik got their hands on a small batch of photos of the new little cutie, showing what appears to be a Trailhawk (read: trail-rated) version, as well as a more civilian-spec Renegade, complete with a new removable roof system, reportedly called My Sky.
Details are slim, though in addition to the exterior images, one photo of the interior has also been leaked, showing what appears to be a small, yet functional (and nicely appointed) cabin. Early reports suggested that the new small Jeep would be based on the Fiat 500L platform, though Jalopnik rightly points out that the Renegade looks an awful lot like the Panda 4x4. Regardless, there's still likely some 500L bones under there, and we'll know more once the official details are revealed in the very near future.
Head over to Jalopnik for more shots of the cute little Renegade, and stay tuned for more information as it becomes available.