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Toledo continues fight for Jeep Wrangler production, despite mayor's death

Where will the next-generation Jeep Wrangler be built? That's an open question, but it's one that the city of Toledo, OH desperately wants to be the answer to. The city suffered a major blow, though, with the death of Mayor Michael Collins earlier this month. Collins had been the city's biggest champion during talks with Fiat Chrysler Automobiles, before suffering a fatal heart attack on Feb. 6. But Collins' tragic death isn't dampening the city's desire to carry on as the home of the Wrangler. "The mayor's passing is tragic. But on Monday, when I came to work, I knew exactly what I needed to do and exactly what needed to be done," the city's director of development, Matt Sapara, told the Detroit Free Press. According to the Freep, Sapara said Toledo and the state of Ohio have delivered an outline of a development plan that would give FCA the ability to buy an extra 100 acres to expand the factory. This is to help accommodate FCA's targeted output of 300,000 to 350,000 next-generation Wranglers, up from the 240,000 the factory can make now. "Our target in the proposal is to provide a way to increase the production capacity to a number that allows Fiat Chrysler to meet its business model," Sapara told the Freep, adding that the land could be available later this summer. FCA, meanwhile, has shown a somewhat ambivalent attitude towards Toledo production, with CEO Sergio Marchionne openly discussing the pros and cons of continuing to build the Wrangler south of the Michigan border. "We are going to take a very hard look at this without ignoring what these guys have done," Marchionne told the Free Press at last month's Detroit Auto Show, adding that he'd like to keep production there, provided the cost of retooling is comparable to relocating to another facility. Related Video:

Jeep driver nearly gets washed away by fast moving river

Just because you can do something doesn't mean that you should. For example, you should never attempt to cross a fast-moving river in a bone stock Grand Cherokee no matter how shallow the river looks. Especially if you don't know what you're doing. A video posted recently to the Facebook group Jeep EXPERIENCE, shows an inexperienced jeep driver learning that lesson the hard way. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The video starts innocently enough, with a group of off-roaders watching one of their friends attempt to ford a shallow looking river. Things quickly go sideways however, when the driver of the silver Grand Cherokee just plunges right in and quickly gets in over his head. The river is moving faster than the driver thinks it is, the driver panics, makes some bad decisions, then the jeep is turned over and swept downstream. Eventually, the jeep is hauled out by a Land Rover after a long comedy of errors that involves one guy losing his trousers to the current and the Cherokee ingesting untold gallons of water. What went wrong here? Well, It's pretty obvious from the video that the Cherokee driver didn't have a clear idea of where he was going or about the condition of the riverbed. He chickened out halfway across the river, and in what appears to be a misguided attempt at turning back, he reverses, digs himself deeper in the riverbed, then turned broadside on into the current. When he changes his mind again and decides to just gun it for the opposite shore, he drives directly into a deep water hazard that would have been obvious to an experienced off-roader. At that point the jeep and the driver were doomed. Hopefully the driver learned a lesson here, and hopefully he didn't pollute that river too much with the jeep's fluids. Related Video: News Source: Jeep EXPERIENCE Weird Car News Jeep Land Rover Driving Safety SUV Off-Road Vehicles Videos river

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.