1979 Cj 5 Jeep on 2040-cars

Auto blog

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

These three automotive Lego kits deserve your suppoort

Lego has been quite good to car enthusiasts over the past few years. We've seen traditional kits for the classic VW Microbus, Mini Cooper, and the Caterham 620R, as well as an elaborate Technic kit for the 911 GT3 RS. But why stop there? The Lego Ideas page, which allows users to submit ideas with the chance to see their kits reach production, has many more cool car kits we'd love to see. Check them out below, and be sure to log on to vote for them. If a submission hits 10,000 votes, it is considered for production. That's how we got that Caterham kit, so it's worth your time to show your support. Peugeot 205 Turbo 16 This is a submission aimed at becoming one of Lego's Speed Champions kits. These are very small mini-figure scale car models, and the series has included the Ford GT, Audi R18 Le Mans racer, and more. This kit features a tiny version of the Peugeot 205 Turbo 16, a Group B rally racer that gave Peugeot World Rally Championship titles two years in a row. The kit has a well-executed version of the car and its massive rear spoiler on the hatch. It also comes with a big dirt crest for it to fly over, along with amazed spectators on the sidelines. Porsche 911 Turbo 930 We love the GT3 RS Lego kit, but we think it's a little lonely as the only Porsche kit available. Such an impressive Porsche deserves an impressive companion, like this 911 Turbo. It's the 930 version, which is arguably the most famous classic 911 with its turbocharged power, whale-tail wing, and scary driving dynamics thanks to considerable turbo lag and rear-engine handling characteristics. This model is quite large at 1:10 scale, and comes with a detailed interior and exterior. The best part is the remote-control components underneath that allow the car to be driven. Jeep Wrangler JK Moving off the beaten path again, we have this highly detailed Wrangler kit. Actually, we have two kits, as the creator designed both two-door and four-door versions. They both feature removable hard tops, detailed interiors, and big tires. They also come with an assortment of off-road accessories such as auxiliary lights, an off-road jack, winch, gas can, roof rack, and off-road bumper. You can also find various fluid reservoirs and engine details under the opening hood. Related Video: Image Credit: AbFab1974 / Lego Ideas, brickmasterno1 / Lego Ideas, RREYES77 / Lego Ideas Auto News Toys/Games Jeep Porsche Peugeot Lego

Weekly Recap: Ferrari looks to reclaim old success with new manager

Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. It was a rough year for Ferrari, and the Scuderia conducted its season-ending tests in Abu Dhabi this week with a view toward a fresh start in 2015 with new leaders and a new ace driver. Though plenty of other Formula One teams were disappointed with their finishes in 2014, Ferrari was perhaps the most eager to put this season in its rear-view mirror. The Scuderia finished a distant fourth in the Constructors standings with 216 points, well behind No. 1 Mercedes (701 points), and Ferrari failed to win a single race as the Silver Arrows dominated the grid. It was an especially bitter pill for a team that claims 16 Constructors championships and 15 Drivers titles – the most in history – and is the only surviving team from F1's first season, 1950. Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. Ferrari named Philip Morris executive Maurizio Arrivabene as team principal. He replaced Marco Mattiacci, who held the job for only seven months after taking over for Stefano Domenicali, who resigned in April amid the Scuderia's early-season struggles. Phillip Morris (through its Marlboro brand) is a key Ferrari sponsor, and that played a role in Arrivabene's ascension. Still, he's no stranger to F1, and has been intimately involved in the Ferrari-Marlboro partnership. He also has served as the sponsors' representative on the FIA's F1 Commission since 2010. In a statement, new Ferrari chairman Sergio Marchionne said: "We decided to appoint Maurizio Arrivabene because, at this historic moment in time for the Scuderia and for Formula One, we need a person with a thorough understanding not just of Ferrari, but also of the governance mechanisms and requirements of the sport." Arrivabene's background is primarily in marketing and communication, and most recently he held the title of vice president of consumer channel strategy and event marketing for Philip Morris. He has been with the company since 1997. Arrivabene now leads a team that's rife with change. Marchionne took over in October when longtime boss Luca di Montezemolo quit in a disagreement about Ferrari's future, and the company itself will be spun off from parent Fiat Chrysler Automobiles in 2015.