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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Chrysler recalls 350k vehicles over ignition switches

Chrysler has announced a recall covering 349,442 vehicles due to ignition switches that can either become stuck or move without warning. All of the affected vehicles are from the 2008 model year, and were built before May 12, 2008.
The automaker has learned that ignition keys on some vehicles "may not fully return to the 'ON' position after rotation to the 'START' position during engine-startup," the company said in a statement. Additionally, "an ignition key may not fully return to the 'ON' position after rotation to the 'START' position and may inadvertently move through the 'ON' position to 'ACCESSORY' or 'OFF.'"
Chrysler says it is unaware of any related injuries, and notes that while reduced braking, engine or steering power is possible in such instances, the airbags are not affected. The later stands in contrast to General Motors' recent rash of high-profile recalls, and it's an important distinction that Chrysler (understandably) felt necessary to call out in bold print in its press release.

Radical 2016 Jeep Wrangler suggested by job listings?

With most inside the industry expecting the next-generation Jeep Wrangler to arrive for the 2016 model year, it makes sense that the automaker would be looking for some choice candidates to to fill program openings as the off-roader goes through its development. A recent ad on Chryslercareers.com suggests to some that the lightweight Wrangler Stitch Concept, revealed just two months ago and shown above, provides some clues about the off-road icon's next iteration.
According to Automotive News, the job descriptions - which don't name the model specifically - hint that the next-generation Wrangler will benefit from a serious diet. The ads appear to seek those familiar with advanced high-strength steels, hinting that lightweight aluminum body panels may appear on the 4x4. In addition, there are suggestions that Jeep may fit the Wrangler replacement with air suspension, as seen on the Ram and Grand Cherokee, to retain ample off-road clearance yet lower that chassis to improve aerodynamics at highway speeds. The job postings reportedly also lend credence to the idea of a diesel Wrangler.
It seems every bit of the next-generation Wrangler is up for review, as it will be the first time this iconic model is redesigned under Fiat ownership. Questions remain whether or not the Jeep will retain its clip-down hood, easy-to-remove door pins and folding front windshield - loyalists expect them, but fuel economy and safety standards may crimp their cases for survival.