1963 Jeep Cj on 2040-cars

Auto blog

Jeep teases Trailcat and other Easter Safari concepts

Update: It's confirmed. The Trailcat is a Hellcat-powered Wrangler concept. Stay tuned for more details. Ahead of the 50th annual Easter Jeep Safari in Moab, Utah, the company is teasing two of the seven concepts it'll be taking along. There are virtually no solid details about these two Jeeps, save that they exist. But just reading the word scrawled across the Jeep Wrangler Trailcat concept's hood gets the blood pumping. We've been hearing about Hellcat-powered Jeeps for a while now. The Grand Cherokee Trackhawk has been the subject of a steady drum-roll of rumors and reputed confirmations, and even a spy video. But that's the Grand Cherokee. But a Wrangler? The aftermarket has been fooling with it. A company called Hauk will stuff one in a Wrangler for you, and surely other companies will follow. For Jeep itself to stuff one into a concept vehicle seems like a great way to fire up the diehard Wrangler folks. The other concept is called the Jeep Crew Chief, and it looks like an update of the Jeep Chief concept from last year. That incredible, retro design recalled the SJ-generation Jeep Cherokee of the 1970s and '80s. Last year's Chief was based on a Wrangler Unlimited, with the rear doors slightly disguised to emulate its two-doored forbearer. Based on the "Crew" part of the name, we can surmise it might be a crew-cab pickup conversion with the wonderful Chief front end. Expect it to be a hit, as well. Related Video: Jeep Truck SUV Off-Road Vehicles easter jeep safari

Jeep Wrangler pickup spy photos reveal production truck bed

The last time we saw the Wrangler pickup undergoing testing, it was sporting a strange pre-production bed that looked as though it had been pulled off a Ram 1500. It seems development has progressed since then, because, despite the heavy camouflage, the Wrangler in these spy photos is definitely carrying a production-ready bed. Unlike the earlier test bed, this bed has sides that are the same width as the cab, and the top of the bed matches up with the body line on the cab. The bed is properly boxy and straight-edged like a Wrangler, too. It looks quite good, and actually very similar to the custom AEV Brute. However, unlike the Brute, the traditional plastic wheel arch flares seen below the camo extend farther forward, and the angle of the flares' forward edges match those of the rear doors. The rest of the truck is rather well covered, so there aren't many more details to glean from the photos. There is a very large rear window, which should be good for visibility. Even though the roof is covered, we expect a removable roof of some sort is hiding underneath, since the previous prototype had removable panels like those on the current Wrangler Unlimited. We also expect a turbocharged four-cylinder and a naturally aspirated V6 to be offered as engines on this and other new Wranglers, as well as the possibility of a diesel of some sort. As for when we'll see the Wrangler pickup, we would expect a reveal in early- to mid-2019, with trucks appearing on lots in very late 2019 or early 2020. This is based on a report from The Detroit News that says production will begin in 2019. Related Video:

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video: