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You probably won't see FCA's famous Easter eggs on an Alfa Romeo

Thu, Nov 17 2016

They started in Jeeps, with images of seven-slot grilles showing up on windshield edges, the text "SINCE 1941" appearing in the clear plastic of headlight units, and a relief map of Moab engraved into a rubber cubby liner. Then a Chrysler got a map of Detroit and the outline of Laguna Seca materialized near the Viper's window switch. We've come to call them Easter eggs, but Klaus Busse points out that they were never really meant to be secrets, just ways to dress up what he calls "dead plastic." He's nevertheless cool with the phrase being applied and likes the enthusiastic response these design details get. Busse is intimately familiar with many of them, having signed off on many of them in his time as head interior designer for FCA's US operations. He recently moved to Europe to lead Alfa Romeo, Maserati, and Fiat design there, so when I caught up with him next to the new Stelvio crossover at the Alfa stand in LA, I had to ask: Are we going to see any of those neat design details in Alfas or Maseratis anytime soon? The short answer is no. But he didn't say it's out of the question. Busse said if, for example, a designer wanted to put an Italian phrase somewhere on a car that was in keeping with the brand, he would allow it. Although he didn't come out and say it, it seems like he might feel this type of fun design element isn't necessarily appropriate for a higher-end brand like Alfa. And I get that. But I'm still going to check all the compartments of that new Alfa crossover for a map of the Stelvio Pass. Related Video: Featured Gallery 2018 Alfa Romeo Stelvio: LA 2016 View 11 Photos Design/Style LA Auto Show Alfa Romeo Jeep 2016 LA Auto Show easter egg

Autoblog Minute: Wrangler production to remain in Toledo, pickup may come

Thu, Sep 3 2015

Jeep seems to be changing its production strategy, with Wrangler to remain in Toledo but Cherokee slated to leave. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute.Wrangler to remain in Toledo but Cherokee is slated to leave. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Jeep seems to be changing its production strategy. Wrangler to remain in Toledo but Cherokee is slated to leave. I'm Mylencia Gillenwaters and this is your Autoblog Minute. According to a report from the Automotive News production of the Jeep Cherokee will be moved to another state. To fill the void, Jeep might develop a pickup that would be built alongside Wrangler at the Toledo, Ohio plant. A Wrangler pickup is an exciting prospect [00:00:30] for Jeep fans ever since the Jeep Gladiator concept was first introduced in 2005. Jeep officials declined to comment on its production and future vehicle development plans. We will most likely get an official statement from the automaker when they wrap up negotiations with the UAW. Leave us a comment below. Would you buy a Wrangler pickup? For Autoblog, I'm Mylencia Gillenwaters. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

SUV lifts you up where you belong and leapfrogs traffic jams

Tue, Mar 21 2017

So, you're at a dead stop, stuck in traffic, when it pulls up behind you. It appears to be a garden-variety Jeep Grand Cherokee. That is, until its undercarriage lifts the Jeep 9 feet into the air, and the whole rig straddles you and the cars ahead of you in a bid for open road. The car is called the Hum Rider, and no, you can't buy one at the Jeep store. It's a one-off publicity stunt intended to promote Verizon Telematic's Hum platform, which plugs into a car's OBD port and for $10 a month provides vehicle diagnostics, roadside assistance, location tracking, and speed and geo-fencing alerts. (Not sure if Hum tracks vertical leaps.) Verizon enlisted viral marketing agency Thinkmodo to promote the Hum, and this idea was head and shoulders above the rest. "We saw this one [and said], 'Wow, that is crazy,' said Jay Jaffin, Verizon's VP of marketing. "We loved the idea." Thinkmodo co-founder James Percelay told Mashable that they wanted to represent the upgrade Hum brings to cars. So the car goes up. Get it? Here's the star of this story: Hum Rider's designer, Scott Beverly, has done visual effects for Hollywood in The Dark Knight, Inception and Interstellar. He works for A2Zf, a Lancaster, Calif., design and engineering firm that keeps the world filled with Batmobiles, Red Bull Can Cars and beautifully designed VWs and Audis. A2Zf has also worked with NASA on X-planes and with Northrup on the B2 bomber, so compared to those projects, a car-straddling car is hardly a stretch. So what does it take to make a car do this? How about: Over 300 feet of hydraulic lines that operate everything - the lift mechanism, steering, braking and power to the drivetrain. A gas-powered Honda generator under the hood that powers hydraulic pumps pushing out 900 pounds of pressure. A lot of mechanical structure. Hum Rider weighs 8,500 pounds, almost double a standard Grand Cherokee. Heavy-duty truck tires to support all that weight. Four undercarriage cameras that allow the driver to see and clear what's beneath him. What did it cost? They're not saying. What would it be worth, the next time you're stuck in traffic? Priceless.