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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Jeep: 4x4ever

Jeep is turning 75 this year, and it seems like the star of the Fiat Chrysler Automobiles brand stable has been making cool ads that run during the Super Bowl almost as long. (Yes, we know this was Super Bowl 50. We're exaggerating.) In this spot, all kinds of active sports and nature stuff that Jeep owners do (or least like other to think they do) is shown with every kind of Jeep, old and new. Here's to another 75 years. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

Next-generation Jeep Wrangler arriving at the end of 2017, diesel for 2019 model year

The folks at JL Wrangler Forums have come across some very juicy information regarding the next-generation Wrangler, thanks to an anonymous source who got the details from a dealer meeting. Among the information provided by the source is the timeline for the new Jeep's release. It will be fully revealed at this year's Los Angeles Auto Show, and it will hit dealers this December. At launch, the next-gen Wrangler will be available with both a 3.6-liter V6 with either a manual or automatic, and a 2.0-liter four-cylinder that can only be had with an automatic. We expect this engine to be turbocharged and pack as much as 300 horsepower. It also seems Chrysler is still making good on its promise of a diesel Wrangler for this generation. Photos taken by a JL Wrangler Forums user show what looks like a diesel exhaust fluid tank underneath one of the prototypes seen above. There could be a bit of a wait on that powertrain, though. According to the JL Wrangler Forums source, it won't be arriving until near the end of the 2019 model year, so potentially at the end of the 2018 calendar year, and possibly early 2019. The other big news is that the anonymous source confirmed that there will in fact be a hardtop with a power sliding opening. The feature was rumored years ago, and we may have had our first look at it thanks to earlier spy shots also taken by a JL Wrangler Forums member. The photos showed a mysterious set of switches on the windshield header that may have been controls for the power top. This feature won't be available at launch according to the anonymous source, and will instead debut near the end of the 2018 model year, so likely early- to mid-calendar year 2018. Some other minor changes to colors and equipment were revealed also, and can be seen at the forum website, here. Related Video: