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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Project Trail Force Jeep Wrangler goes to SEMA, then to a lucky winner

Extreme Terrain is an aftermarket parts company focused on the Jeep Wrangler. Partly just because it's a really cool thing to do, and probably having something to do with Jeep's upcoming 75th anniversary, Extreme Terrain found some dance partners to help work up a special 2015 Wrangler Rubicon that it will show off at the Bantam Jeep Heritage Festival in Butler, PA, then at SEMA in November, where it will be given away. Extreme worked with Barricade Off-Road and Kevin Tetz from the Spike show Trucks! to build the Wrangler it calls Project Trail Force. There is more than $24,000 worth of aftermarket gear on it, starting with the Ripp centrifugal supercharger that pumps an additional 140 horsepower into the 3.6-liter V6. It's got a 3.5-inch lift kit from Rock Krawler, Dana 44 axles strung between 37-inch BFG tires, Barricade bumpers, a 9,500-pound winch, fender flares, rock sliders, a 50-inch LED light bar above the windshield, LED spotlights on the A-pillars, and seven-inch KC Hilites headlights. Rugged Ridge worked over the inside with upgrades like all-terrain floor and cargo liners, plus seat covers, and a new navigation system with a back-up camera. If you want to win it, you can enter the contest at Extreme Terrain once every week until Oct. 23. The winner gets flown to SEMA to have Kevin Tetz hand the keys over. If you just want to see it, you can head to PA for that heritage festival. The Project Trail Force will also lead a Jeep parade that could set a Guinness World Record. The press release below has a lot more info on the build. Good luck. EXTREMETERRAIN AND BARRICADE OFF-ROAD TO UNVEIL THEIR FULLY-BUILT 2015 JEEP WRANGLER AT BANTAM JEEP FESTIVAL ExtremeTerrain.com and Barricade Off-Road teamed up to build a $73,000+ 2015 Jeep Wrangler Rubicon to be given away to a lucky winner at the 2015 SEMA Show • Giveaway Link: http://www.extremeterrain.com/jeep-wrangler-project-trailforce-giveaway.html • Video: https://www.youtube.com/watch?v=jsO6fxVq6kI MALVERN, Pa. (June 12, 2015) – ExtremeTerrain, a leader in providing aftermarket Jeep Wrangler parts, along with rugged, enthusiast-driven Jeep Wrangler aftermarket armor and accessories manufacturer Barricade Off-Road, today unveiled a fully-built 2015 Jeep Wrangler Rubicon dubbed Project Trail Force at the Bantam Jeep Heritage Festival in Butler, PA.

2019 Jeep Cherokee First Drive Review | Still the most truck-like crossover SUV

The history of the SUV has been one of ever-increasing refinement, and that arc bends towards carlike forms. It's a trend that even the hardiest of nameplates has succumbed to, including the venerable Cherokee, which for 2014, moved from the solid-axle brick of yore to the shark-nosed, independently suspended crossover of modern-day. That wasn't necessarily a bad thing. We found it to be quite a competitive machine at the time, and one that was plenty capable. But time marches on, and five model years later, Jeep has updated the Cherokee. The polarizing shark nose has been toned down, with all the headlight elements integrated into single units on either side. The hatchback has been revised and now sports a cutout for the license plate. Besides improving the looks at the back, Jeep says it allowed them to expand the rear cargo area to 25.8 cubic feet, an increase of 1.2 cubes, because moving the license plate space allowed them to pull the latch assembly farther out. It should be noted, though, that the Cherokee still doesn't have as much cargo capacity as the new 27.2-cubic-foot Compass. Besides the cosmetic changes, the new Cherokee gets a new engine, a 2.0-liter turbocharged four-cylinder good for 270 horsepower and 295 pound-feet of torque that shares commonality with the Jeep Wrangler and Alfa Romeo Giulia engines. However, it lacks the mild hybrid technology of the Wrangler because of space issues, and it has a cylinder head with two camshafts rather than the Alfa's single-overhead cam design. In addition to the new 2.0-liter turbocharged engine, the Cherokee's old naturally aspirated engines, a 2.4-liter four-cylinder (180 hp, 170 lb-ft) and a 3.2-liter V6 (271 hp, 239 lb-ft), carryover unchanged except for the addition of standard engine start-stop functionality. The question is, can mild changes to the Cherokee keep it competitive in a segment where several rivals have been completely redesigned? In terms of capability, the answer is a resounding, "yes," particularly for the Trailhawk, which in turbocharged guise, has even shorter gearing for its low-range four-wheel-drive setting than before at 51.2:1. Like the previous model, the Trailhawk includes different front and rear bumpers for improved clearance and approach and departure angles. It features a set of skid plates and gets a steel oil pan for protection from obstacles, and the rear axle can be locked for additional traction.