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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Comedians In Cars Getting Coffee season 2 opens with Sarah Silverman and Jag E-Type

Season Two of Jerry Seinfeld's Comedians in Cars Getting Coffee kicked this week in style. How much more style is there to be had than in a 1969 Jaguar XKE, after all? This time around, Seinfeld and Sarah Silverman spend some time driving around in the "slinky, sexy" Jag, talking comedy and then grabbing breakfast.
In addition to the kickoff of the show's second season, this episode also represents the start of a 24-episode sponsorship with Acura. The original deal promised short ads at the beginning and end of each episode, but this time around, Seinfeld "stumbles upon" a 2014 Acura RLX, which is obviously - and admittedly - the work of product integration. Scroll down to watch Seinfeld and Silverman exchange banter with the Jag's beauty as a happy backdrop.

Jaguar crossover to be named F-Pace [w/video]

Remember when the Apple iPad came out, and even reclusive Myanmar tribes were signing up for the Internet just so they could comment, "What kind of @#$%^ name is that?" But now, no one thinks "iPad" is unusual. Well, maybe the name of the new Jaguar crossover, F-Pace, will be like that. Maybe. We're told it was christened after worshipping at the altars of the F-Type and the company tagline, "Grace, Pace and Space" coined by founding father Sir William Lyons. The rest of it shouldn't give pause, though. Called a "performance crossover," the production version of the CX-17 concept will have five seats and be built on the firm's new aluminum-intensive platform. It's promised to have an "advanced suspension system" that incorporates both Jaguar's Instinctive All Wheel Drive and All Surface Progress Control tech, the latter being a low-speed cruise control for handling slippery surfaces, touted on the coming XE R-Sport model. Unfortunately, we've been told the production F-Pace won't actually get a Detroit Auto Show reveal, despite the video leading us to believe that will be the case. However, the CUV is well into development testing and will hit showrooms next year. So get ready. For the F-Pace. There's video above, you can click on the inset image to begin acquainting yourself with that name, and a press release below has a few more particulars. JAGUAR F-PACE: AN ALL-NEW PERFORMANCE CROSSOVER TO JOIN LINE-UP IN 2016 - Jaguar announces F-PACE – the production version of the breakthrough C-X17 concept car - A highly-efficient five-seat performance crossover underpinned by Jaguar's innovative aluminium-intensive architecture and advanced suspension system - All-weather and dynamic driving traction to be aided by the Instinctive All Wheel Drive® system and Jaguar's All Surface Progress Control technology* - The Jaguar F-PACE will deliver an unrivalled blend of style, performance and practicality (MAHWAH, NJ) – January 11, 2015 – Jaguar has today confirmed it will introduce an all-new model to the Jaguar line-up, to go on-sale in 2016, named the Jaguar F-PACE. Ian Callum, Director of Design, Jaguar, commented, "We received such an overwhelmingly positive response to the C-X17 concept car last year that we just had to make it a reality. "The Jaguar F-PACE, inspired by the F-TYPE, represents a perfectly judged balance of style, performance and practicality.