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Jaguar moves to trademark C-Pace name

Jaguar is again picking up the pace. The manufacturer has filed a new European trademark application with the word "Pace" in it, and this time it's all about the C-Pace. While there is no other info to go with the name, it could very well stand for a new, upcoming compact crossover that would exist as an entry-level vehicle under the F-Pace, E-Pace and the electric I-Pace (which is easily differentiated from the non-electric E-pace, as the I-Pace doesn't use internal combustion). Australia's CarAdvice suggests the eventual range-topping Pace model would be called the J-Pace, to go along with the XJ nameplate that's formed an upscale backbone for Jaguar for decades. As for sedans, the XE is paired with the E-Pace, and the F-Pace corresponds to the XF; with Volvo's crossover versions already reserving the XC name, there's no chance for Jaguar to have a matching C-Pace and XC combination in its portfolio. The C-Pace could also be a crossover coupe version based on either the E-Pace or the F-Pace. The trademark application was filed on July 9, and along with car-related goods and services, the application also covers software and charging stations, even buildings. We'll keep an eye on it. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: CarAdviceImage Credit: AOL Rumormill Jaguar Crossover Future Vehicles jaguar land rover jaguar crossover

Jaguar turns down offers to join V8 Supercars, questions AMG, Volvo participation

Rumors have swirled in recent weeks that Jaguar may be the next manufacturer to join the V8 Supercars racing series, made popular in Australia but now well-known in other parts of the world as well. Sadly, Jag's participation is not to be. In fact, it would be "insane," according to Jaguar Land Rover Asia Pacific Managing Director David Blackhall, for it to accept either of the two offers it has received to bring Jaguar into V8 Supercars.
Not only is Jaguar not interested in entering V8 Supercars, says Blackhall, it also fails to understand the recent entries from AMG and Volvo. "I don't know what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest."
Judging by Blackhall's statements to motoring.com.au, after not-so-serious consideration, the automaker decided the monetary commitment it would take to compete for wins would be more than any potential exposure would be worth, despite the fact that Jaguar has a 5.0-liter V8 to go along with what would seem to be a tailor-made rear-wheel-drive chassis. For what it's worth, one offer would have had Jaguar putting its name across an engine made by someone else, an option that was flatly turned down.

Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.