Jaguar Other Base Convertible 2-door on 2040-cars

Auto blog

2014 Jaguar XJR

Jaguar In Its Purest Form
Jaguar has spent a lot of time, money and engineering effort refocusing itself for the modern world. In 2006, the current XK replaced the former XK8 and introduced a new aluminum-intensive chassis architecture to Jaguar's portfolio, and two years later, the XF whipped up a similar overhaul to its classical styling department.
The next major revision came in 2009, with the introduction of the achingly attractive and completely new XJ sedan, and this step struck us as the biggest improvement yet; not only was Jaguar's flagship built atop a cutting-edge platform, it boasted a newfound sense of style that pointed toward the future while still echoing the brand's storied past. This trend has continued most recently with the two-door F-Type that we've already grown quite fond of.

Lightweight E-Type to show historic side of Jaguar Special Operations in Monterey

Jaguar has made a lot of great vehicles over the years, but as far as historians are concerned, it still very much lives in the shadow of the original E-Type, small as it was. In its image, Jaguar has made two generations of XK and the new F-Type, but what we have here is the most faithful continuation of the E-Type heritage yet.
Alongside the Range Rover Sport SVR and the F-Type Project 7 (making its US debut), Jaguar Land Rover and its new Special Operations division will roll into Pebble Beach this year with the continuation Lightweight E-Type. Of the 72,500 E-Types which Jaguar built between 1961 and 1975, only a dozen were Lightweight versions, and they remain the most coveted E-Types of all. It originally planned on building 18 examples, though, and five decades later, it's now committed to completing that original production run in faithful detail.
The Lightweight E-Type was based on the standard roadster and was homologated as such, just with some key upgrades to make it lighter and faster. The biggest change, of course, was the lightweight aluminum bodywork that cut 205 pounds off the curb weight. To replicate it, Jaguar took the last example (the only one made in 1964 after the original eleven were made in '63), scanned half its body surface, mirrored it to ensure symmetry and set about reproducing it with the same standard of materials available in the Sixties (and resisting the urge to go with more modern grades of aluminum). 75 percent of the 230 components are made in-house, with the largest stampings outsourced and built on machinery built to Jaguar's specifications off-site.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.