2014 Jaguar Xkr-s Gt Coupe 2-door 5.0l on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Chinese patent filing shows what could be next Royal Limo from Jaguar

Someone filed a patent application in China for the Jaguar XJ limousine seen above, but no one's sure who filed it or what the car is for. One camp thinks it's a State limo for UK royals like the Bentley State Limousine, another camp thinks it's the work of aftermarket coachbuilders.
One thing's for sure: Assuming it ever gets made, anyone who buys it wants an XJ in name only; the modifications have removed almost all of the grace of the standard sedan. Estimated to be more than three feet longer than an XJ, the stretched rear doors are backed by an even more stretched rear section that, in losing the trademark XJ C-pillar (the D-pillar on this car), adds all sorts of ungainliness to its backside. What's more, the roof rises from front to rear, we can only assume to make room for people with large hats. Or the NBA player that the Chinese call "Sweet Melon."
Head over to AutoSohu for more photos from the application, if you're sure that's what you really want.

Jaguar pushes F-Pace toward Frankfurt debut [w/video]

Automakers regularly subject new vehicles they're developing to extreme climactic conditions to make sure they'll hold up no matter what the customer throws at it. We rarely get to see what those conditions entail, save for the odd batch of spy shots here and there. Jaguar, however, has given us a glimpse behind the proverbial curtain as it puts the finishing touches on the upcoming new F-Pace crossover. The British automaker reports that it's put the F-Pace through its paces in temperatures ranging from as low as 40 degrees below zero (on either scale – that's where they meet) to 50 degrees Celsius above (122 Fahrenheit). Those are some punishing conditions, achieved in the dead of winter in Northern Sweden and at the height of summer in the searing deserts of Dubai, where cabin temperatures inside a vehicle left in the sun can top 158 degrees Fahrenheit. The former is where Jaguar Land Rover maintains a dedicated arctic test facility in Arjeplog, with over 37 miles of test tracks carved out of the ice, snow, and mountains. Jaguar even threw gravel mountain passes into the test regime for the first time, because while it may be geared more toward on-road use than its Land Rover counterparts, people still expect their crossover to be sure-footed in a variety of conditions. Jaguar has now confirmed that the production F-Pace will make its bit debut in September at the Frankfurt Motor Show. That's the same venue where the C-X17 concept that previewed the F-Pace's arrival was first showcased the last time the show came to town two years ago. And while the company recently signed a manufacturing contract with Magna Steyr to build an undisclosed model line in Austria, JLR confirms that the F-Pace will be built in the UK at the Solihull plant that already handles production of the Land Rover Discovery/LR4, Defender, Range Rover, Range Rover Sport, and Jaguar XE. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.