2011 Jaguar Xkr on 2040-cars

Auto blog

Take a trip down Jaguar's memory lane with Xcar

For decades, Jaguar has been a company of two minds. On one hand, there are its luxurious, British saloon cars. They might be quick, even sporty, but when it comes down to it, they usually put a focus on comfort and accommodations above all. On the other hand, Jag has its sports cars to really get its buyers' blood pumping. Think about it: the XJ might look pretty sweet, but you know deep down that you would rather take the F-Type for a spirited drive, reveling in its snorty exhaust note. In its latest video, Xcar Films takes us on a very enjoyable history lesson covering some of the Brit brand's most exciting models ever.
Xcar hits all of the highlights, starting with the often-overlooked C-Type from early '50s with its somewhat bulbous shape. Things then progress to the drop-dead gorgeous D-Type. The one in this video is actually the first ever made and therefore worth a fortune. Because of that, the host isn't really able to get too aggressive, but it's fantastic to get an idea of what it's like to experience being behind the wheel of this icon. Finally, it ends with a Series 1 E-Type. This was when the classic model was still something of a sports car; instead of the grand tourer that the E-Type became in its later days.
All three of these cars are legends in their own right, and maybe one day the F-Type could be too. Scroll down for a history lesson on some of Jaguar's best sports cars.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

More Jaguar F-Pace details revealed [w/video]

The Jaguar F-Pace will make its full debut on September 15 at the 2015 Frankfurt Motor Show. But for folks like us that want every detail about the compact crossover ahead of time, Jaguar is continuing the ongoing tease. This time, the company puts the emphasis on the CUV's suspension development and includes a video to prove that it works. The F-Pace is promising to be quite a crisp handler with a double-wishbone layout for the front suspension and an integral link setup at the rear. Cornering is further enhanced by an all-wheel-drive system that features torque vectoring adapted from the F-Type. Stopping shouldn't be an issue either because the brakes are also based on the units from the sports car. In addition, the company is making the lofty promise that crossover's electric power-assisted power steering offers "greater feedback and control than hydraulic systems." Production of the crossover should get underway at the Solihull, UK, factory soon because the F-Pace hits the market in 2016. The powertrain range is expected to include the new Ingenium four-cylinder engine family and the brand's fantastic sounding, supercharged V6. All the details should be officially revealed in Frankfurt, though. Until then, give the F-Pace a listen in the clip below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. JAGUAR F-PACE: THE ULTIMATE PRACTICAL JAGUAR SPORTS CAR 26/08/15 Double wishbone front and Integral Link rear suspension enable exceptional handling and ride comfort Outstanding agility delivered by F-TYPE-derived technologies including Torque Vectoring2 Electric power-assisted steering designed to give immediate response and connected feel Debuting at the Frankfurt Motor Show in September On sale in 2016 (MAHWAH, N.J.) - August 25, 2015 - Featuring sports-car derived chassis systems and evaluated on the same demanding roads as all other Jaguar vehicles, the new F-PACE will bring new levels of dynamic ability to the brand when it goes on sale in 2016, after debuting at the Frankfurt Motor Show this September. The new F-PACE will reward drivers and passengers alike with a blend of agility and comfort that is unique to the small performance SUV segment; making it the most practical Jaguar sports car ever.