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This mule is the first evidence Jaguar is working on a 3 Series fighter

Rumors of an entry-level, BMW 3 Series-fighting Jaguar sedan have been floating around for quite some time, but thanks to our intrepid spy photographers, we now have visible proof that such a model is, in fact, in the works.
Despite this tester's XF fittings, it's clear that what lies beneath is an entirely different beast. The doors have been shortened, roofline adjusted, rear deck lopped off and exhaust replaced, giving us a better idea of the new sedan's smaller dimensions and details. The new Jag, which may be dubbed "XS," is expected to ride on Jaguar's PLA (Premium Lightweight Architecture) platform, touting weight-saving materials that should do a lot to keep overall heft to a minimum. Both turbocharged four- and supercharged six-cylinder powertrains are expected to be on tap.
Codenamed X760, the new small sedan will reportedly hit the market in 2015. Earlier reports have indicated that a new crossover - Jag's first ever - riding on the same platform will arrive shortly thereafter, so that suggests that the platform will be fitted with all-wheel drive as well.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar F-Pace SUV teased on YouTube [UPDATE]

UPDATE: Stuart Schorr, Jaguar Land Rover North America's VP of communications, reached out and explained that the Detroit section of the F-Pace video was recycled from the car's confirmation announcement at the 2015 North American International Auto Show, shown here. "There is 100 percent no subliminal message and Frankfurt is the debut location," Schorr told Autoblog. The story has been edited to reflect this information. With the Jaguar F-Pace slated to debut in less than 90 days, at the 2015 Frankfurt Motor Show, the teasers are starting to ramp up. That means videos like this, featuring Jaguar design master Ian Callum, which give us short, sweet peeks at the British brand's very first crossover. The big teasers come in the form of Callum's drawings of the F-Pace, combined with short clips of its headlights and taillights as it zooms around the streets of downtown Detroit. That said, none of the images shown are so dramatically different from the C-X17 Concept, the vehicle that previewed the production model and makes an appearance here. We aren't really sure why the Motor City features in the teaser, considering the F-Pace is being unveiled in Germany, but one of the final sequences sees a set of taillights streak past Cobo Center, home of the annual Detroit Auto Show. It's a weird decision to be sure, and leaves us wondering just how much truth there is to reports of the Frankfurt debut. Why would Jag make such a decision if the D weren't going to play some role in the car's future? Take a look at the video up top, and let us know what you think of Jag's first F-Pace teaser. Is there any particular design detail we missed? What do you think of the potential Detroit connection? Head into Comments and let us know.