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Jaguar-Land Rover builds millionth vehicle at Halewood

Jaguar-Land Rover is not what you'd call a volume automaker by any stretch of the imagination. But in the dozen years since it started manufacturing at its Halewood plant near Liverpool, England, the automaker has already built its millionth vehicle.
The landmark vehicle is a Range Rover Evoque, done up in white with red roof and mirrors, black wheels and a red and black interior. The crossover is set to be donated to Cancer Research UK, which will auction it off next year to help fund its projects in the north-west of the country.
Halewood started manufacturing the Jaguar X-Type in 2001, then went on to assemble the Land Rover LR2 / Freelander 2 before taking on production of the Evoque a year and a half ago. The facility reached the 300,000-unit milestone just last year as production moved to a 24-hour cycle for the first time in either marque's history.

Jaguar with claws: 592-hp XE SV Project 8 Collector's Edition

A few years ago, and to much fanfare, Jaguar launched the F-Type Project 7. It was Jaguar Land Rover's Special Vehicle Operations (SVO) unit's first Collector's Edition car. It now has a successor – with four doors. Jaguar has announced the XE SV Project 8 Collector's Edition, which will get its official debut at the Goodwood Festival of Speed. Project 8 is as a 592-horsepower sedan that the automaker is calling "the most extreme Jaguar ever." It's powered by a specially tuned version of the company's 5.0-liter V8 engine, which will make it Jaguar's most powerful vehicle ever put into production. It will be limited to just 300 examples hand-built at SVO's Technical Centre in Coventry. As for how much it'll set you back if you're lucky enough to get your hands on one, Jaguar Land Rover Special Operations Managing Director John Edwards says Project 8 "is conceived for enthusiasts and the most discerning collectors. The price for such an extreme performance sports car available in strictly limited numbers will reflect that." Engine tuning is just one of the upgrades to the Project 8, but, for now, Jaguar is remaining vague about other alterations to the XE. Edwards says the car "takes aerodynamics and performance engineering to another level," and there's no reason not to take him at his word. The British automaker says it'll let us know more about the car on June 28, just two days before its official introduction. For now, though, we can enjoy the teaser video from Jaguar, above, which shows the XE SV Project 8 in a particularly sporty camouflage wrapper testing on the Nurburgring. Related Video: News Source: Jaguar Jaguar Performance Supercars Videos Sedan jaguar xe sv project 8

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.