2007 Jaguar Xkr Coupe 2-door 4.2l on 2040-cars

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Jaguar working on lighter F-Type with C-X75's twin-charged engine?

Every automaker has its own agenda when it comes to concept cars. Some roll them out just to showcase where it's heading. Others create them to gauge public opinion for a potential production model. Still others only showcase a concept car to preview a model that's already well underway. Jaguar is just such a company.
In the last several years, Coventry has only produced a handful of concept cars, and each of them - the C-X16 that foreshadowed the F-Type, the C-X17 that previews the upcoming crossover and Project 7 that is now entering limited production - has led straight to the introduction of a new, commercially available model. Except for one: the C-X75.
The extreme lightweight supercar was set to succeed the XJ220 with a number of advanced technologies, but unfortunately Jaguar ended up pulling the plug to watch from the sidelines as McLaren, Ferrari and Porsche got all the attention for their new hybrid hypercars. But that doesn't mean that some of the technologies initially developed for the C-X75 won't find their way into other Jaguar products.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar's V8-powered XE looks to take aim at the BMW M3

It seems that Jaguar's littlest sedan is about to get one of the company's biggest engines. One of our spy photographers caught the company testing a disguised XE. While most people's first instincts would be to dissect the car, our photographer paid some extra attention to the number plate, and looked up the car's registration. He says the registration reveals that this little car is packing a 5.0-liter V8. The only sort of 5.0-liter V8 Jaguar makes is supercharged and makes 550 horsepower or more. So what we're probably looking at is a future 550-horsepower XE R. On the car itself, there appear to be larger intake vents on each side of the front bumper, likely for cooling off a much bigger, hotter engine. And of course a more aggressive appearance. The V8 theory is further backed up by the quad-tip exhaust that clearly needs more development. Aside from these changes, this XE looks pretty similar to the sportier models in the current range. It has the same side skirts as the XE R-Sport and XE S. It also uses the same wheels as the XE S. We can safely say that at least the wheels will be different when the V8 model reaches production. As for when that will be, we'd say don't expect to see a revealed production model for at least a year, and possibly more, since there appears to be a decent amount of development left to do. Related Video: