2007 Jaguar Xkr on 2040-cars

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Recharge Wrap-up: Jaguar's aluminum recycling, lithium demand rises

Jaguar Land Rover has recycled over 50 metric tons of aluminum over the past year. As Jaguar celebrates a year of sales of the XE – which makes use of recycled aluminum – its closed loop recycling program has prevented some 500,000 metric tons of CO2 emissions. The XE is the first car in Jaguar's REALCAR (short for REcycled ALuminium CAR) program, and the company says it has recycled an amount equal to almost 200,000 XE body shells. "Its success so far marks a significant step towards our goal of having up to 75 percent recycled aluminium content in our vehicle body structures by 2020," says Group Engineering Director Nick Rogers. Check out the video above, and read more from Jaguar. Electric vehicle manufacturers are putting a strain on lithium supplies. Since the metal is used in the batteries of most electric vehicles, demand is expected to grow by 8.8 percent a year through 2019. While Tesla has deals with natural resource companies Pure Energy Minerals and Bacanora Minerals, they won't be able to keep up with the automaker's goal of 500,000 EVs by 2020. Tesla, BYD, and other EV manufacturers are going to be competing for these resources, and new lithium firms will enter the market to compete for automakers' business. Read more in the press release or the blog post from Market Research. Connecticut's Department of Energy and Environmental Protection (DEEP) has announced a new funding opportunity for building public EV charging infrastructure. DEEP is accepting applications from private entities for awards of up to $10,000 for installing a public dual-head charger or two single-head chargers, for up to 17 new charging stations. It prefers proposals for underserved areas with major traffic, such as downtowns. Connecticut has a goal of putting 3.3 million EVs on the road by 2025. Read more in the notice from DEEP, or visit DEEP's website. Car clubs are responsible for the removal of about 25,000 cars from London roads. According to a new survey, every club car removes 10 private cars, as club members sell their own vehicles. The survey of 4,000 Londoners also shows that carsharing members drive an average of 750 fewer miles every year after joining. London is currently home to 186,000 car club members using 2,800 cars, while the UK's 220,000 club members use over 3,800 club cars. Also, many car clubs offer access to electric vehicles, which helps to further reduce emissions.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

This or That: Mercedes S-Class 350SD vs. 2003 Jaguar XJR [w/poll]

Budget. It's a wretched word, whether you're going out to eat, shipping for a new outfit or, more relevant to today's discussion, buying a car. Massive marketing machines have convinced us, as a population, to buy the best you can afford, repercussions be damned – If you've saved up some money, spend it! All of it, on whatever it is that currently sits atop your personal Amazon wishlist, be it a Timex that takes a lickin' and keeps on tickin', a $17,000 Gold Apple Watch or a $60,000 Rolex Cosmograph Daytona. But what if the best you can afford is... say, $12,815? For that price, you can buy a brand-new 2015 Nissan Versa (including destination), assuming you're happy with zero options and a manual transmission. For that price, you'll get standard air conditioning, a CD player and... well, a warranty. Pretty sensible choice, Captain Frugal. But also ridiculously uninspired. And so that brings us to today's edition of This or That, in which two Autoblog editors pick differing sides of an argument and duke it out to see which one of us can convince you, dear reader, is better. Or at least less wrong. You be the judge. As a refresher, I'm two-and-two on these challenges, having lost the first and second editions before storming back in rounds three and four. Today, as alluded to above, we decided to throw our collective brainpower (oh lord, what have we done?) at what may be the single most difficult question currently confounding the best minds our planet has to offer: What is the best used used luxury car you can buy for the price of a 2015 Nissan Versa? Shall we meet our contenders? Allow me to introduce you to the most perfect luxury car money can buy (assuming the amount of money you're holding is equal to the amount of the cheapest new car currently sold in America, the Nissan Versa). My pick is the 1991 Mercedes-Benz S-Class. Not just any S-Class, but the legendary W126, which was produced between 1979 and 1992. And not just any W126, either, but one powered by a 3.5-liter turbodiesel engine. And with that, I send the argument to my esteemed colleague, Associate Editor Chris Bruce. Bruce: Jeremy, we had over $12,000 to budget for this challenge, and the best you can manage is a 24-year-old diesel Mercedes? I love oil-burners as much as any other auto writer with their mountains of torque and huge cruising range, but you're making this too easy on me. Also, you're really choosing a brown, diesel, German luxury sedan?