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Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

2017 Jaguar XE: We'll miss our long-termer, but not its diesel engine

This may be automotive journalist blasphemy, but diesels aren't always a good thing. And I don't mean that from an emissions standpoint. Sometimes the diesel in question isn't a good engine, and/or is a bad fit for the cars to which they're fitted. Our long-term Jaguar XE diesel is a textbook case of both issues. The first issue becomes apparent from the moment the 2.0-liter turbodiesel four-cylinder fires up with all the clattering, tapping and ticking that can only come from a compression-ignition engine. It's far from the shaking and knocking of full-size diesel trucks of a few decades ago, but it definitely feels a generation or two behind other diesel cars. For instance, we had a diesel Chevy Cruze in the office, which was quieter and smoother than the Jaguar despite a base price roughly $10,000 less. It becomes a bit smoother and less raucous as revs increase, but the volume remains rather high, making it sound as though the engine is struggling more than it is. Though, to Jaguar's credit, the company has managed to keep virtually all engine vibrations from entering the cabin. Now, the diesel engine's voice would be less problematic if it provided some engaging performance, but, outside of the high fuel-economy numbers, there's hardly any to be found. This may seem surprising considering the Jaguar's 318 pound-feet of torque, but that torque figure lasts only briefly from 1,750 rpm to 2,500 rpm. After that, the torque rapidly falls off, and you don't see the Jag's meager 180 horsepower peak until 4,000 rpm -- not far off of the engine's roughly 5,000-rpm redline. As a result, the XE has adequate passing power and around-town shunt, but anytime you want to play with more revs, it faceplants. But at least it does nail, and even exceed, its 40-mpg highway fuel economy rating without trying. The faults of this diesel engine are then exacerbated by the fact that it's in such a smooth and fun car as the XE. It positively glides across rough city streets and highways, keeping the chassis steady and its passengers soothed. Coupled with a quiet cabin, the XE is a peaceful place to be. At least it would be if the diesel didn't rudely interrupt every time the throttle pedal is pressed. Through some sort of black magic, the XE handles about as well as it rides. The incredibly sensitive and accurate steering is superb. It feels like adjustment knobs on a high-end stereo -- weighted perfectly and fine enough to get it right where you want it.

2016 Jaguar F-Type ups warranty, adds standard equipment

The 2016 Jaguar F-Type is getting all-wheel-drive and an optional six-speed manual gearbox. That, of course, has been the big news surrounding the British brand's stylish two-seat coupe and cabrio since it was announced back in November. For 2016, though, Jag has done a lot more than just update the F-Type's powertrain – it's made life easier for the car's future owners. Jaguar has generously upped the complimentary service period for the 2016 F-Type, going from covering the first service only, to handing out five years or 60,000 miles of free maintenance to owners of the 2016 F-Type. That is, frankly, stupendous. That new plan is paired with an extended warranty, which has been expanded from five years or 50,000 miles to match the new complimentary service period. Coventry has also significantly added to the list of standard equipment for 2016, offering a 770-watt Meridian stereo, SiriusXM satellite radio, a SmartKey, 14-way power seats and on the hardtop models, a glass roof. Again, that's all standard equipment now. S models now get the standard dynamic mode, flat-bottomed wheel and active exhaust system. R models, as we said back in November, get all-wheel drive as standard. Most remarkable about all of this, though, is how little the new standard equipment has impacted the F-Type's price. The manual-trans Coupe matches last year's $65,000 starting price, while adding an eight-speed automatic kicks the price up $1,300. The S Coupe is slightly pricier than last year's $77,000 mid-grade model, starting at $77,300 for the manual and $78,800 for the automatic. The all-wheel-drive S Coupe starts at $84,800. The R, which as we said, enjoys standard all-wheel-drive, is getting the biggest price bump, with the Coupe model going from $99,000 to $103,600. The all-new Jaguar F-Type R Convertible starts at $106,450. Beyond that, if you want an F-Type with a canvas roof, add $3,100 to the prices shown above. So there we have it – a longer warranty, five years of free maintenance more standard equipment and a negligible increase in price. Um, why can't all model year updates be so nice? Check out the press release for more on the updated F-Types from Jag. Related Video: JAGUAR HITS THE GAS PEDAL ON U.S. 2016 F-TYPE LINEUP TO RAISE PRESSURE ON THE COMPETITION ? Jaguar ramps up F-TYPE value advantage by increasing standard equipment and features by $3,550 for F-TYPE to $11,850 for F-TYPE R models.