1973 Jaguar Xke on 2040-cars

Auto blog

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jeremy Clarkson's Jag going up for auction

Fans of Top Gear host Jeremy Clarkson might want to make plans to be in the UK next weekend. On August 24, Anglia Car Auctions in King's Lynn is auctioning off Clarkson's black 1999 Jaguar XJR as part of its classic sale. According to the auction house, the Jag was "originally the daily drive" of Clarkson and has had one registered owner since.
Clarkson's former ride clocks in at 93,000 miles and has an estimated price of 2,500 to 4,000 pounds. At roughly $3,300 to $5,300 in US dollars, that could be quite a steal for a hardcore Jeremy Clarkson fan. And with a supercharged 4.0-liter V8 engine and lavish interior, it's a luxury sport sedan lover's dream.
This isn't the first time Clarkson has crossed paths with Anglia Car Auctions. Back in 2009, he and fellow Top Gear stars James May and Richard Hammond made an appearance at another vintage auction to buy vehicles for a future segment of the show.

Watch four hours of fantastic machinery at Le Mans Classic 2016

The 24 Hours of Le Mans came and went, but it wasn't the end of the automotive activities at Circuit de la Sarthe. This past weekend, the venerable racetrack was host to the 2016 Le Mans Classic, in which seven decades of vintage racecars once again competed for glory. The event started with qualifying on Friday, July 8, and racing on the following Saturday and Sunday. Six "grids" of cars each included a different historic racing era, including the early days from 1923 to 1939, as well as that famous period from 1966 to 1971 that featured the all-conquering Ford GT40. The wide range of eligibility also permitted some unusual machines to show up, such as a 1950 Cadillac Series 61 and a 1974 Dodge Charger. This year also marked the debut of the Group C class for more recent Le Mans racers from 1982 to 1993. The 1991 Le Mans-winning Mazda 787B was not present, but one of the Peugeot 905 race cars that gave the marque a remarkable 1-2-3 finish at the 1993 Le Mans came back for the event. The Le Mans Classic also featured the Jaguar Classic Challenge just for cars made by the feline automaker, and the race attracted a bit of human star power. Chris Harris of Top Gear participated in the marque-specific race while behind the wheel of a new continuation Lightweight E-Type. And although the event happened over the weekend, you can catch most of the action via the recorded live stream above. It features a full four hours of vintage racing with commentary in both French and English. It's a great chance to see one of the best combinations of classic cars and historic venues out there. Related Video: Related Gallery Jaguar Continuation Lightweight E-Type View 46 Photos Image Credit: Le Mans Classic Jaguar Automotive History Classics Videos France chris harris vintage racing le mans classic circuit de la sarthe