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Jaguar XE spied flying over London

We only have a few hours to wait before Jaguar finally, and fully, unveils its oft-teased XE sedan. But the Internet is no respecter of secrets, as these very last-minute spy shots make clear.
Presumably being airlifted to its spectacular debut location near Earl's Court in London, the BMW 3-Series-fighting XE was captured mid-flight, and completely undisguised.
The images are understandably a bit blurry, but they do confirm that DNA from the current Jag lineup is transitioning nicely to the new small luxury sedan. The XE shows a stance typical of the brand, with a relatively short rear overhang, and big, boldly styled wheels. The bluff front end is reminiscent of if the XF and XJ, and, as we know from earlier teasers, will wear a "growler" logo over a black grille.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar F-Type 'Design Study' headed to Goodwood

With the Goodwood Festival of Speed taking place this weekend, Jaguar has announced it will be there with its new trio of R models as well as a design study version of the hot new F-Type sports car. While we've already seen the XFR-S last year at the LA Auto Show and the XJR and XKR-S GT at the New York Auto Show, the F-Type design study has our attention.
Based on our recent sighting of a fixed-roof F-Type being tested in full camouflage, this could mean that we'll finally get to see a sexy F-Type Coupe in near-production form. Of course, with all of the other R branded models on display, Jaguar could also unveil a sporty new R - or maybe even an RS - F-Type roadster. Whatever is planned, it will not be a static display - Jaguar says the design study car will be in action, making the fabled run up Goodwood Hill with chief engineer Mike Cross at the wheel. Scroll down for more information about what Jaguar has planned for Goodwood.