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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Watch a Jaguar F-Type R drag a parachute at 186 mph

With carbon-ceramic brakes on offer, the Jaguar F-Type R Coupe can shed off speed even faster than it can rack it up. Even the standard steel rotors do a pretty good job of it. But what would happen if you deployed a parachute out the back of the Jag at 186 miles per hour, like you might with a drag racer? That's what the British automaker has found out in this latest video. And just why would they do such a thing, you ask? Because Bloodhound, that's why. Jaguar is providing technical support to the Bloodhound SSC land speed record attempt, and one of the roles into which the F-Type has been pressed is to check the parachute that will (along with the air brakes and rotors) form an integral part of the jet- and rocket-powered vehicle's run. To make sure the chute would do its job, the team put Royal Air Force pilot Andy Green behind the wheel of the specially equipped F-Type at the RAF air base in Bentwaters, Suffolk, UK, had him speed down the runway up to the car's top speed and deploy the chute. Fortunately, as you can see from the minute-long clip, everything seemed to have gone according to plan – though we're not sure about the logic behind the assertion that if "it worked at 180, it will definitely work at a thousand miles an hour." Related Video: Jaguar F-TYPE Performs Mission Critical Parachute Deployment Test for British World Land Speed Record Challenger Bloodhound SSC 12 June 2015 - World land speed record holder Andy Green drives an F-TYPE R Coupe at top speed of 186mph to test Bloodhound SSC's parachute deployment system - The test continues Jaguar's technical partnership in the world land speed record attempt, following a high-speed communications test run in South Africa in 2014 - Jaguar will be at the heart of Bloodhound SSC providing its 5.0-litre 550PS supercharged V8 engine to power the rocket's oxidiser pump Today, Jaguar and the world land speed record holder RAF Wing Commander Andy Green performed vital high-speed parachute tests as part of the company's on-going technical support for this unique engineering adventure: creating a car that can cover a mile in just 3.6 seconds. The jet and rocket powered car, which aims to surpass the current record of 763.035mph before targeting 1000mph, has multiple braking systems including air-brakes ('doors' mounted on the side of the car which open to increase aerodynamic drag) and disc brakes (used when slowing down from 200mph).

Jaguar Land Rover calling in 100k vehicles in three separate campaigns

Jaguar Land Rover is recalling an estimated 104,114 vehicles in three separate campaigns in cooperation with the National Highway Traffic Safety Administration. The largest of them affects Range Rovers made between April 15, 2005, and September 4, 2012, covering 74,648 units in America from the 2006 to 2012 model years. In those affected vehicles, the front brake hose could rupture, leaking brake fluid and decreasing the capability of the brakes to, you know... stop the vehicle. In a similar but separate recall, subsequent Range Rovers from the 2013 and 2014 model years (manufactured between August 16, 2012, and January 8, 2014) are also being recalled for a brake issue – this time due to the incorrect routing of the brake vacuum hose. The issue could wear down the hose and disable the power assist, again impeding the brakes from properly functioning. This second recall also affects the 2014 Range Rover Sport (specifically those manufactured between May 7, 2013, and January 8, 2014), affecting 24,679 units between both models across the United States. A third smaller recall concerns the 2012-2015 Jaguar XK – namely those built between March 4, 2011, and March 20, 2014. This campaign involves the front side parking lamps, which might switch off after about five minutes, in contravention of federal standards. As such, an estimated 4,787 units are being called in. In all three cases, owners of the affected vehicles can expect to hear from their local dealer to arrange to bring in their wayward British luxury vehicles to have the relevant issue fixed. RECALL Subject : Front Brake Hose(s) may Rupture Report Receipt Date: JAN 27, 2015 NHTSA Campaign Number: 15V039000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 74,648 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America, LLC (Land Rover) is recalling certain model year 2006-2012 Land Rover Range Rover vehicles manufactured April 15, 2005, to September 4, 2012. One or both of the flexible front brake hoses may rupture causing loss of brake fluid. CONSEQUENCE: If one or both of the flexible brake hoses fails, the vehicle may require a longer distance to stop, increasing the risk of a crash. REMEDY: Land Rover will notify owners, and dealers will replace the left and right front brake hoses, free of charge. The recall is expected to begin March 13, 2015. Owners may contact Land Rover customer service at 1-800-637-6837.