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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar Land Rover parent Tata posts a loss over coronavirus

BENGALURU — India's Tata Motors posted a wider loss for the September quarter on Tuesday as the COVID-19 pandemic sapped demand in several of its key markets. The global health crisis has hammered sales for automakers worldwide and compounded problems for Tata Motors, which was trying to improve Jaguar Land Rover (JLR) sales amid weak demand and uncertainty related to Brexit. Tata Motors reported a consolidated net loss of 3.14 billion rupees ($42.47 million) for the second quarter ended Sept. 30, compared with a loss of 2.17 billion rupees a year earlier. Retail unit sales at luxury car unit JLR, which rakes in most of the company's revenue, was down nearly 12% for the reported quarter. Tata Motors, however, said it expects JLR sales to gradually improve. "Despite concerns around the risk of a second wave of (COVID-19) infections ... we expect a gradual recovery of demand and supply in the coming months," the carmaker said in an exchange filing. Total revenue from operations fell 18.2% to 535.3 billion rupees. Tata Motors said it was committed to achieving near-zero net automotive debt in the coming years. Shares of Tata Motors ended 1.46% higher on Tuesday while the broader Mumbai market settled 1.03% higher.

Watch a Jaguar tow a man on skis to 117 mph

Jaguar wagons are fun. Skiing is fun. Combine the two, and you get the above, which looks extra fun. Apparently there is a Guinness world record for top speed skiing while being towed by a vehicle. According to the video, that record was just under 70 mph. While we're not experts on high-speed skiing, that actually seems a little low, and so did Jaguar and Olympic skier Graham Bell. So Jaguar and Bell went to an undisclosed location in the Arctic Circle to break the record. Jaguar brought along an XF S Sportbrake, a 380-horsepower wagon that is now available in America (yay!). They hooked up a line to the back, Bell suited up, held on, and rode along to a final speed of about 117 mph, a full 47 mph faster than the last record. Frankly, we found this to be a pretty cool activity (no pun intended). We think maybe it should be considered for a new Olympic sport. Sure would be better than ice dancing. It could look something like the Bonneville Speed Week, with a big multi-mile stretch of snow to be towed along. Think about it, International Olympic Committee, you still have time before the 2018 Winter Olympics. Related Video: Image Credit: Jaguar Jaguar Wagon Luxury Videos jaguar xf sportbrake skiing