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Jaguar's electric speedboat smashes decade-old record

We knew Jaguars prowl on dry land, but apparently they dabble with water, too. Jaguar teamed up with powerboat racing specialist Vector and Williams Advanced Engineering to beat the existing British and world records for fastest battery-powered boat with some expertise from Jaguar's Formula E team. The team had to top 76.8 mph, a record set in 2008 by Helen Loney in her Firefly electric hydroplane with Agni motors. The attempt was made in the same location, Coniston Water in the English Lake District, where speedboat record runs have been made since the days of Sir Malcolm Campbell as early as the 1930s, and son Sir Donald Campbell into the 1950s and 1960s – including the fateful record attempt that cost the younger Campbell his life in 1967. The company's documented the attempt in the video shown above. It reveals that the 2008 record wasn't easy to beat. At first, pilot and Jaguar Vector co-founder Peter Dredge managed to get the boat to 76.6 mph – annoyingly close to, and just under, the record. But a later run rewarded the team's efforts, with a clear improvement of nearly 12 mph, making the new record 88.61 miles per hour. This achievement is also impressive considering that Jaguar and Vector only announced their partnership in October 2017, so progress has been swift. The tech in the boat is reportedly derived from Formula E technology, though Jaguar Vector and Williams Advanced Engineering have not disclosed the boat's exact specifications nor what parts are based on Jaguar Formula E car parts. Related Video: Green Jaguar Electric Racing Vehicles Videos williams advanced engineering

Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

2019 Jaguar F-Pace SVR First Drive Review | Magnificent beast

ST. TROPEZ, France — Summarizing a new car in just two words is a wicked challenge, but here goes: Magnificent beast. That's the nickname Jaguar's engineering team gave the 2019 F-Pace SVR, and ... spoiler alert ... it's actually a damn fine descriptor for the 550-horsepower sport ute. The hot-rod SUV genre has been endlessly expanding, pioneered by the likes of the Porsche Cayenne. Recent contenders like the Alfa Romeo Stelvio Quadrifoglio and Mercedes-AMG GLC 63 keep the competition on its toes by busting Nurburgring Nordschleife lap records that shamed supercars from just a few years ago. The Jaguar F-Pace SVR arrives a tad late to the high-speed party. Previously available with as much as 380 horsepower from a supercharged V6, the new SVR plays ball packing a 5.0-liter V8 beneath its vented hood. The supercharged mill punches 550 hp and 502 lb-ft through an eight-speed ZF automatic. Power is routed to all four wheels, naturally, but the SVR is also the first F-Pace to get torque vectoring thanks to an electronically controlled rear differential. Also aiding the F-Pace through the corners are stiffer springs, reprogrammed adaptive Bilstein dampers, 12-inch forged aluminum wheels and a brake-based torque vectoring system. Additional go-fast goodies include lift-reducing aero, better engine ventilation, and larger four-piston front and two-piston rear ventilated brakes housed in larger 21-inch wheels. The F-Pace SVR's cabin offers more sporty austerity than before. Slimmer, supportive 10-way adjustable seats echo the SUV's more focused road manners, as do aggressive color schemes, contrast stitching, and a suede headliner. Small touches also signal the sharper edges, including an F-Type-derived shifter in place of the mediocre rotary gear selector. It doesn't inherit Jaguar's latest dual-screen infotainment system, updated steering wheel, or second-gen heads up display, as does the recently updated XE sedan. The F-Pace SVR shares a similar tune to the 575-hp F-Type SVR, but the SUV's V8 fires up with a milder bark. A new exhaust valve adjusts its butterfly valves gradually, avoiding the "light switch" transition from quiet to loud. And speaking of loud, while the blarty exhaust note isn't as in-your-face as some of Jaguar's more vocal models, U.S. versions might be slightly raspier since the European model I was driving was equipped with a gasoline particulate filter that has a slight muffling effect.