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Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

Jaguar Project 7 Concept

The Jaguar Project 7 Concept debuted at the Goodwood Festival of Speed just last month. But unlike most concepts, which serve only to collect fingerprints on a stage, the track-ready one-seater spent its days barreling past the hillclimb crowds with Mike Cross, chief engineer of vehicle integrity at Jaguar, beaming behind its right-hand-drive steering wheel. What's more, the powers that be at Jaguar even let yours truly drive the Project 7 during the Concurs d'Elegance festivities at Pebble Beach last week.
Built on an all-aluminum V8 F-Type chassis with modified suspension, the Project 7 (a name acknowledging Jaguar's seven Le Mans wins between 1951-1990) is best thought of as an F-Type masquerading as a D-Type. The two-door is fitted with a supercharged 5.0-liter V8 good for 550 horsepower (no pictures as Jaguar wouldn't allow us to open the hood). An eight-speed automatic, with a torque converter, sends the power the rear wheels, allowing the single-seat roadster to crack the 60-mph benchmark in just over four seconds.
Modifications to the bodywork include a new lowered windshield, carbon-fiber aerodynamics and a rear fairing with integrated rollover hoop. The driving position has also been lowered by more than an inch, allowing the sole occupant to not only escape the airflow, but take advantage of a lower center of gravity.

Jaguar XFR-S is motor-porn on a mountain road

The 2014 Jaguar XFR-S might have only been good enough to take the runner-up spot in our Editor's Choice top five debuts at the LA Auto Show, but we'd be hard-pressed to find a car with a more exhilarating exhaust note. As proof of this, Jaguar released a video showing the XFR-S tearing up a windy, European mountain road in close to a minute of hardcore driving footage.
The big blue cat has the same great exhaust note of the XKR-S, and the driver puts all of the car's 550 horsepower to work demonstrating the handling - and drifting - abilities of the new XFR-S. If there's any disappointment to be had, it's the fact that you have to jump to the 30-second mark of the video for any of the action to start.
Scroll down to watch the video, and be sure your speakers are turned all the way up.