Supercharged Coupe 6 Year 100k Miles Warranty Kalimnos Black Wheels Loaded! on 2040-cars

Auto blog

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Entry-level Jaguar X-Type successor due in 2015, crossover a year later

Jaguar's future product plans keep on slipping, slipping, slipping onto the internet, and the latest on it's entry-level luxury challenger is a 2015 due date. According to Automobile magazine, "most significant game-changer from Coventry" will be arriving on the same PLA platform that supports the Jaguar XJ and 2013 Range Rover. Kacher says the small sedan has already got the green light as codename X760, and will bow first as a four-door sedan, then as a crossover a year later.
This puts a date to a recent Autocar report that a small sedan and crossover were in the works. We've been getting reports of and concepts for a successor to the X-Type ever since Tata bought Jaguar - like the Bertone B99 concept last year, and this enthusiast concept more recently - since everyone knows it's what has to happen for "a new Jaguar" to succeed. We're looking forward to seeing what the English maker comes up with; if it remains true to form, it could be one of the few luxury competitors whose distinct model each look, well, truly distinct.

Jaguar announces continuation run of 1953 C-Type race cars

Jaguar is adding the 1953 C-Type race car to its Jaguar Classic "Continuation" line of historic cars. These factory-built cars are crafted to the same specifications as their inspirations, making them some of the most accurate replicas of any classics available to the public.  For the C-Type, Jaguar turned to the 1953 Le Mans-winning works car, which was powered by a 3.4-liter, 220-horsepower straight-six sporting three Weber carbs. Unlike the road cars, the racers wore disc brakes at all four corners, which is good news for anybody who is purchasing one of these to drive.  "Driven by some of the most-admired racing drivers in history, the C-Type laid the foundations for Jaguar’s success in endurance racing and is synonymous with design and engineering innovation," said Dan Pink, director of Jaguar Classic. "Seventy years on, Jaguar Classic is proud to be able to utilize the latest innovations in manufacturing technology – alongside traditional skills and unrivaled expertise – to reintroduce this legendary car for a new generation of enthusiasts to enjoy." While a new generation of enthusiasts may get the opportunity to drool over a factory-fresh C-Type for the first time, these continuation cars won't exactly be flying off the assembly lines. In fact, the production pace won't come anywhere close to that of the original. Jaguar plans to build just eight examples to be delivered prior to a motorsports-themed celebration event for those lucky customers. (Just 53 were built in the original 1950s production run, of which 43 were sold to private owners.) If they're so inclined, owners of the new C-Types will be able to race their cars in sanctioned vintage series. FIA-approved harness mounts can even be included from the factory. Despite that nod to convention, Jaguar's key motivation with the C-Type revival is staying true to the originals. "Building on the experience gained with previous Jaguar Classic Continuation programs for Lightweight E-Type, XKSS and D-Type, Jaguar Classic engineers consulted the Jaguar archives and cross-referenced scan data taken from an original C-Type in conjunction with the latest computer aided design (CAD) technology, to create the most authentic new C-Type possible," Jaguar said in its announcement. Jaguar is even throwing a bone to those of us who will only be able to admire these beauties from afar. As of Wednesday, a configurator tool for the new C-Type Continuation is available on Jaguar's website.