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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar Heritage Driving Experience throws you the keys to the museum

As automotive journalists, we get to drive a lot of really cool, high-performance vehicles. It really is the single best thing about this job. However, our access to vehicles is generally limited to the newest offerings on the market. That means, much like the general public, we don't really get access to vintage iron.
Jaguar is trying to rectify that issue for journalist and enthusiast alike, with a new program called the Heritage Driving Experience. It allows British enthusiasts to pop into the brand's Warwickshire testing site, drop anywhere from 100 to 300 pounds ($160 to $480) and go for a spin in some of the brand's most legendary offerings. That includes the more typical classics, like the Mark 2 saloon and the E-Type sports car, but you can also pay for access to stunners like the XK150, XKSS and the race-spec D-Type. In addition to the classics, most of the tests include time in their modern successors. So an hour with the Mark II can be split with time in an XFR-S, while the E-Type is complemented by its spiritual successor, the F-Type.
Most of the events are limited to 30 or 60-minute sessions, although the brand does offer a half-day and full-day event. The former, the Jaguar Le Mans Experience, includes time in the C-Type, D-Type, XKSS and F-Type R. The full-day Grace and Pace Pack, meanwhile, gives you access to nine vehicles, covering a huge gamut. That means time in the C-, D- and E-Type, XK150, Mark II, XKR-S GT and F-Type R, among others. Not surprisingly, prices aren't listed for the half- and full-day pack. Much like Jag's finest cars, if you have to ask, you probably can't afford them.

Jaguar gives us our best look yet at the XF Sportbrake wagon

Not quite a month after the first official teaser, Jaguar has provided a much clearer look at the new XF Sportbrake. Instead of the overhead shot, we get to see front and sides almost completely unobscured. Almost. The official reveal isn't until June 14, so the car is still covered in camouflage. Since Jaguar will be the vehicle supplier for Wimbledon, and Andy Murray will reveal the car, Jaguar fitted a tennis-ball vinyl wrap. Despite the vinyl wrap, we can still get a pretty clear look at the car. Unsurprisingly, from the B-pillar forward, the XF Sportbrake is identical to its sedan counterpart. From the rear-door back, the roof is obviously extended, and the rear window's rounded corners lead us to believe the previous model's blacked-out D-Pillar has been ditched. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar also released a video about driving the XF to a remote Scottish tennis court. We don't particularly care about that, but the video does provide some brief glimpses of the Sportbrake's backside. From the looks of it, the taillights are the same between the sedan and the wagon. The rear bumper and exhaust treatment look very similar, too. As previously mentioned, the Sportbrake will be completely revealed on June 14, and the car will be available later this year – and in the US, as a Jaguar representative confirmed to Autoblog. So if you've been eying an F-Pace, maybe wait just a little longer to try out an XF wagon. Related Video: