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Jaguar vs. Jetman: Place your bets

As many car-versus-jet races as we've seen on video, we never seem to tire of them. This latest one, however, doesn't so much pit a car against a jet airplane, per se, but a guy in a jetpack against a supercharged Jaguar. That in and of itself might make this clip worth a watch. The guy in question is one Yves Rossy, otherwise known as the Jetman. The Swiss air force aviator developed, wears, and pilots a six-and-a-half-foot-wide fixed wing fashioned from carbon fiber and fitted with four jet turbines strapped to its underside, each good for 88 pounds of thrust. He's flown it over the Alps, across the English Channel, and above the Grand Canyon, but now he faces off against another adversary. That, of course, would be the Jaguar XJR, complete with 5.0-liter supercharged V8 good for 550 horsepower. Piloting the performance sedan is none other than Martin Brundle, a former F1 driver, Le Mans winner, and television commentator. The two line up on and above a 1.75-mile stretch of road in the deserts of Dubai for the showdown. We could tell you who won, but you'll want to watch the video above for yourself to find out first-hand. And if you want to know more about the Jetman and his amazing flying creation, watch the video below. Related Video: F1 Star Martin Brundle and New Jaguar XJR Take on High-Flying 'Jetman' in World-First Desert Drag Race - Martin Brundle drives new 2016 model year Jaguar XJR in 1.75-mile live car race against 'Jetman' Yves Rossy in the Dubai desert - Head-to-head race demonstrates the benefits of lightweight construction on agility, performance and control in the air and on the road - Sandy conditions offer a clear demonstration of the benefits of the Jaguar XJ's new All-Surface Progress Control (ASPC) - New short film captures the action: https://www.youtube.com/watch?v=xssOxHoEhrk - Brundle and Rossy discuss comparable technology within their two machines The Jetman Dubai pilot Yves Rossy, took on his first ever live race when he went head-to-head against a Jaguar XJR driven by former Formula One star Martin Brundle in a unique contest deep in the Dubai desert. Brundle, who drove in F1 alongside Michael Schumacher and is now a commentator, had the new all-aluminium 550PS, 5.0-litre Supercharged V8 Jaguar XJR at his disposal while Rossy was strapped to his 2m-wide fixed wing, powered by four Jet-Cat superchargers. The race took place on a closed private road and in the skies above it, and was captured in a three-minute short film.

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

2018 Jaguar F-Pace long-term test introduction

We just spent six months driving around Jaguar's XE in diesel trim, a fun, frugal sports sedan that impressed all of us. But we know that diesel sedans are a pretty slim part of the market, so we decided to check out the other side of Jaguar's coin. For the next six months, we'll be driving a 2018 Jaguar F-Pace. In today's SUV and crossover obsessed world, the F-Pace is already the brand's best seller, and if history and the Porsche Cayenne is any indication, it'll hopefully help finance the sort of lust-worthy but low-volume cars we all love so much. In the meantime, we'll be finding out what all those new Jag owners are getting themselves into. What we got Our particular F-Pace is very close to fully loaded. Outside, it's coated in deep, vibrant Caesium Blue, a hue that was originally intended only for the F-Pace First Edition but popular demand made it more widely available. It's accented with the "Black Package," a $360 option, which swaps out shiny chrome trim on the grille, window surround and fender vents for gloss black pieces. We also added gloss black 20-inch wheels to match, a $1,020 option. For $410, we added a fifth one of those wheels in the trunk, too, since we opted for a full-size spare. Our F-Pace's sporty appearance is complemented by an athletic engine. The F-Pace S (starting price $60,770) comes with the most powerful engine currently available, a 3.0-liter supercharged V6 good for 380 horsepower and 332 pound-feet of torque. Like all F-Pace models, all-wheel drive and an 8-speed automatic transmission are standard. Also, because this is the S model, our F-Pace has the ability to store a custom configuration for the steering and suspension. Most of the options on our F-Pace are convenience items such as the $1,840 "Comfort and Convenience Package" that adds heated and cooled front seats, heated and power-reclining rear seats, remote levers for folding those seats, and a powered, hands-free-opening hatch. The $2,350 "Luxury Interior Package" adds configurable ambient lighting, four-zone climate control, a lockable and cooled glovebox, an air quality sensor, a pair of 12V power sockets in the rear, illuminated door sill plates, a suedecloth headliner and fancier floor mats. The "Driver Assistance Package" and "Technology Package" each cost $3,250 and provided us with Jaguar's top-of-the-line Touch Pro infotainment system, Wi-Fi, a Meridian sound system, navigation, parking sensors, 360-degree cameras, and adaptive cruise control.