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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

2017 Jaguar F-Type SVR First Drive

Jaguar's F-Type SVR has a special new exhaust. I drove the car in Monterey, California, where there's this tunnel right in the middle of town. You see where I'm going with this. The pipes attached to the "normal" F-Type R's supercharged 5.0-liter V8 is a flatulent riot, one of the most flamboyant wind sections in modern exhaust-dom. And then Jaguar's Special Vehicle Operations, the group of madmen responsible for the Project 7, comes along and rips it all out for the SVR. The room is needed for a rear diffuser, see. So a new system is fabbed using two fancy lightweight alloys, Inconel and titanium. A pair of mufflers sprout where one used to be. More. Better. Louder. Yes, all of that. Geez it's loud. And there's this tunnel, remember. Enter it and lift from the throttle, and it sounds as though there are some kids stowed away in the trunk tossing handfuls of M-80s out the back. "Big report" is what it'd say on the box if the F-Type SVR were a firework. It's dramatic, perhaps excessive. Scratch that – it's definitely excessive. This F-Type is only the second full-production effort from Jaguar Land Rover's SVO, the first being the Range Rover Sport SVR, and so it's also the first Jaguar SVR ever. Whereas that Range Rover combines quickness with surprising cross-country abilities, the F-Type SVR has a singular mission: Go faster. And so, with a tweak of the electronic limiter and some other fiddling, voila!, suddenly the coupe can reach a top speed of 200 mph. The convertible is not far behind at 195. Although there aren't many places in the world where you'll actually want to probe those max velocities, the engine's 575 horsepower and 516 pound-feet of torque are plenty to risk your license. The SVR adopts many of the engine improvements that hoisted the Project 7 to the same power level but bests that very special car's torque figure thanks mostly to new intercoolers. Remember, the regular F-Type R is only good for 550 hp. Only. What a world we live in. Aside from the added power, this is much more of a range-topping special trim than it is a significantly different model. Like the R, the SVR comes only with all-wheel drive and an eight-speed automatic transmission. Operating it in manual mode is more pleasant, in part because the paddle shifters behind the wheel are made out of aluminum instead of plastic like on other automatic F-Types.

Playmate of the Year Raquel Pomplun gets a Jaguar F-Type

The Jaguar F-Type is slinking its way into vastly divergent corners of the celebrity world. Lana del Rey is its songstress, Englishman-playing-American-terrorist Damien Lewis lead its cinematic debut in Desire, San Francisco quarterback Colin Kaepernick gets the athletic endorsement, and now it's just been driven behind the "Adults Only" doors at the Playboy Mansion: Raquel Pomplun was gifted a year's use of an F-Type for being named 2013 Playmate of the Year.
There's a video below of Pomplun and her F-Type getting 'camera ready,' and a press release below that in case you want to, you know, "read the article."