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Jaguar I-Pace electric crossover sales are taking off

Earlier this month, it was reported that Jaguar Land Rover is due for a turnaround plan to cut costs and improve cash flow. The owner of JLR, Tata Motors, is scheduling a 18-month plan called "Project Change," worth $3.2 billion. But it seems a step in the right direction has already been taken with the introduction of Jaguar's electric I-Pace: InsideEVs is reporting that Jaguar sold 1,200 I-Pace models in October, which represents strong growth for the brand and the new model. 8.7 percent of Jaguar's total October sales consisted of the I-Pace, meaning that the total October sales volume of 13,764 units was largely boosted by the new electric crossover. Total sales were up 11.6 percent, and it was overall the best October ever for JLR. Some 2,500 I-Pace crossovers have been sold so far. The October sales figure is a noticeable rise from September's 710 cars, which itself is a strong pickup from just 140 cars sold in August. These are signs of both production and sales perking up, and it wouldn't be surprising to see monthly I-Pace sales hit 2,000 units sometime soon. It helps that the I-Pace is priced competitively with Tesla Models S and X, starting at $70,495 including destination charge, with Jaguar-like performance and looks. Last month, we reported of Jaguar possibly going electric-only in the next decade, with a portfolio consisting of an electric XJ, a full-sized EV crossover and an electric sports car in addition to the I-Pace. Brexit uncertainty and China-market woes mean Jaguar is on unstable ground, but as its owner is about to run an even tighter ship, and it first full-electric model is visibly picking up the pace, the coming decade could turn out to be a positive for Jaguar. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: InsideEVs Green Jaguar Crossover Electric Luxury jaguar i-pace i-pace

Jaguar XJ220 owners will finally be able to get new tires

Bridgestone announced today that the underserved Jaguar XJ220 used-car market would finally have access to new tires. Apparently a number of years ago, companies stopped supplying road tires for the XJ220 altogether. Don Law, owner and operator of XJ220 parts and restoration company Don Law Racing, brought the issue to the attention of Bridgestone. Now, Bridgestone and Don Law have assembled a team that includes the vehicle's original chief development engineer and test driver to create a modern tire for the 213-mph supercar. Bridgestone was also able to get access to pre-production car 004 for testing purposes. The company plans to have the new tire ready for the car's twenty-fifth anniversary next year. From the sound of it, the tire will likely outperform the original one, as Bridgestone's vice president of consumer OE tires cited the advancement of tire technology over the years when talking about the project. This whole project also raises an interesting question. Are there any other supercars that don't have original equipment tire options anymore? The XJ220 certainly wasn't the only supercar of the '90s with fat tires on relatively small-diameter wheels. Also, what will happen to the tire market for modern supercars? The Bugatti Veyron famously has special tires designed to handle its extremely high top speed. It certainly is an interesting first-world conundrum, and one we're going to keep tabs on. Related Video:

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?