Low Miles, Clean Autocheck, Navi, Alpine Cd, Park Sensors, 4.2l V8 on 2040-cars

Auto blog

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

2017 Jaguar F-Type SVR is the quickest kitty in Geneva

"Always follow your local speed limits," says a disclaimer at the bottom of Jaguar's press materials for its new F-Type SVR. Granted, every single new car you can buy in America is capable of accelerating well past the highest official speed limit in the United States. This new Jaguar, though, is another matter entirely, boasting as it does a top speed of 200 miles per hour. Not since the famed XJ220 has Jaguar offered such a compelling speedster. Whereas that slinky coupe relied on a 3.5-liter, twin-turbocharged V6 engine and a five-speed manual transmission, the 2017 F-Type SVR benefits from a supercharged, 5.0-liter V8 pushing out 575 horsepower and 516 pound-feet of torque, mated to an eight-speed automatic. Also unlike the supercar of old, the SVR's all-wheel-drive system means it can potentially serve as an all-weather sportscar. My, how times have changed. Looking past its headline-grabbing 200-mph capabilities, the F-Type SVR can accelerate from 0-60 in a scant 3.5 seconds in coupe form. Buyers who prefer the wind in their hair get slightly lower performance peaks, with a 186-mph top speed and a 3.9-second run to 60. Either way, this Jag will make its owner look good, with aggressive hood vents, massive air intakes in the fascia and a carbon-fiber spoiler that automatically raises and lowers from the car's rear haunches. Considering that the F-Type V8 is already one of the best sounding cars for sale in America, we have no doubt that the SVR, with its brand-new inconel titanium exhaust system, will emit a sound second only to God's own chariot. Pricing starts at $126,945 for the coupe or $129,795 for the convertible. If we have one complaint, it's that British Racing Green is not one of the seven available colors. For shame, Jaguar. Make ours Ultra Blue and we'll forgive you, just this once. View 16 Photos Related Video: