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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar reportedly prepping fully electric F-Pace

Tesla might want to take a look over its shoulder because there could be a cat catching its Model X in a few years. Jaguar reportedly has a fully electric vehicle under development that is possibly based on the upcoming F-Pace crossover, and it could be on sale in Europe as soon as 2018. Autocar cites anonymous "well-placed industry sources" as the foundation for the rumor and believes that Jag's future CUV would be the most likely recipient of the new powertrain. The battery electric technology would reportedly be shared with the brand's partners at Land Rover to keep costs down, and a range of around 300 miles would be the target. The F-Pace is reportedly already being prepped with a number of drivetrain options. JLR's latest 2.0-liter turbocharged four-cylinder and supercharged 3.0-liter V6 are likely choices. However, a hybrid version is rumored, as well. JLR has been taking baby steps towards electrification for quite some time. Perhaps the biggest example was the introduction of the Range Rover Hybrid, but Land Rover has also been rumored to have an EV version of its flagship SUV under development too. The company already tested several electric Defenders, as well. From Jaguar's camp, the automaker recently trademarked the EV-Type name in the US and Europe, and its C-X75 concept had a very interesting hybrid system. The reason for all of this EV development from the Brit brands is to adhere to constricting emissions rules around the world, according to Autocar. The EU is moving to real world testing possibly as soon as 2017, and US regulators continue to work towards cleaning up the cars here, too. News Source: Autocar Green Jaguar Land Rover Emissions Crossover Electric Luxury jaguar land rover jaguar f-pace jlr

Junkyard Gem: 1995 Jaguar Vanden Plas

Sold in Europe as the Daimler Six, the 1995 Jaguar Vanden Plas had all the luxury bling that mid-1990s high-rollers needed. This one now resides in the imports section of a self-service wrecking yard near Denver, just like any ordinary Jetta or Lanos. The Vanden Plas name started out in Belgium in 1870, eventually ending up as a British Leyland brand via the Austin Motor Company. 2009 was the last year that luxo-Jags were slugged with the Vanden Plas name. Ford owned Jaguar by this time, of course, but the engine in the XJ6 series remained a traditional Jaguar straight-six. This one is a 4.0-liter rated at 245 horsepower. After 1997, the Jaguar sixes were gone from the XJs, replaced by V8s. The MSRP on this car was $62,200, which amounts to about $102,000 in inflation-adjusted 2017 dollars. It costs real money to keep a car like this running correctly, and once maintenance corners start getting cut... well, the end is near. You should feel fear when you see this. This car is battered and many parts have been yanked by junkyard shoppers, but try to imagine it when it had that new Jag smell. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Built in the proud new spirit of Jaguar.