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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Pivi Pro Jaguar Land Rover Infotainment Review | A massive improvement

Infotainment systems in Jaguar Land Rover products have irked us for a long while. They’re generally a good step — or several — behind other luxury automakers' infotainment systems in terms of features and looks. But the big problem has always been their functionality. Even right out of the gate, they exhibited an undue amount of lag and general bugginess. Pivi Pro is supposed to change all of that. ItÂ’s JLRÂ’s completely new-from-the-ground-up infotainment system that is quickly spreading across the companyÂ’s range of products. It features a new screen size and layout. Plus, the software itÂ’s running is vastly different from what we saw previously. Our Byron Hurd got a first taste of it with a number of JLR products in a short period of time and found it to be a big improvement. Now, weÂ’ve had a new Land Rover Discovery in the garage for a longer period to fully suss out the system. Will it hold up? Watch the video above for a quick tour, and keep reading for some more detailed thoughts. Before diving in too deep, you should know off the top that Pivi Pro is a massive improvement over JLR infotainment systems of old. There are still some issues, but the new systemÂ’s performance is exponentially better than what itÂ’s replacing. This is partly thanks to it now running off its own backup battery. This allows the whole system to load immediately upon startup, ensuring that you arenÂ’t sitting and waiting for items to populate after you press the start button.  The new 11.4-inch screen this software plays on is splendid to both look at and touch. ItÂ’s a super-high-resolution panel, and it takes to our inputs quickly and without protest. The new UI layout makes things easier and prettier, too. All of your important items are tucked into a panel on the left, making them super easy to find and select. Plus, a sticky “home” button means you can always find your way out of menus when youÂ’re done diving around. We dig the three-panel home screen and its minimalist style, but for those who might favor maximum functionality over a pretty home screen, you can replace this with rows of app icons. For those wanting to use their phones, there is indeed an in-car WiFi data plan available to buy. Plus, JLR newly allows you to connect two devices via Bluetooth instead of just one. Both Apple CarPlay and Android Auto are nicely integrated with this new system.

Refreshed 2020 Jaguar XE gets upgraded interior

Jaguar said it listened to feedback — or complaints if you prefer, and want to be more blunt — from customers and even journalists to guide the first midcycle refresh of the XE sports sedan. While it made some exterior tweaks, the biggest changes are inside the cabin. There, Jaguar did away with hard plastics and added some new technology borrowed from the electric I-Pace, with XE's new door trims that will eventually serve as a template for all models, with improved ergonomics and more premium, soft-touch materials. "That was a really big job," says Ian Callum, Jaguar's director of design. "That's more than a normal facelift would normally get. What I think we've done with the interior is bring Jaguar back to its natural level of ambience and luxury. You sit in the car now, it's a great interior. We're really proud of it." Gone are the hard plastics in favor of new leather on the dash, door panels, seats, head rests and steering wheel. There are also carbon fiber panels around the front and rear door handles and the pistol shifter, which was borrowed from the F-Pace and replaces the previous version's dial shifter. The front-seat leather headrests are embossed with the Jaguar leaper logo, and the stitched-leather seats are a new design. The new front and rear door panels feature a more ergonomic 360-degree leather pull handle, replacing the previous design that had it as part of the door armrest. There's also a slot down low designed to securely stow reusable water bottles. Callum said the new door panels will appear on all future Jaguar models. The XE also features a redesigned center console with more storage, a pair of USB ports positioned inside the stowage bin along with an auxiliary power jack, and the second-generation heads-up display has improved graphics. Borrowed from the electric I-Pace is the optional InControl Touch Pro Duo touchscreen, which is kept separate from the climate control screen that retains two dial knobs. Also available is a wireless phone charging port, a first for Jaguar, along with Apple CarPlay and Android Auto compatibility. "We've taken something from a much higher car into our small family car, which is the right thing to do," Callum said. "We've got to cascade all that good stuff into our affordable car and try to work around it. It was challenging, because it costs money, but it's what people expect.