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Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Land Rover wins legal battle over Evoque clone Land Wind X7

Luxury carmaker Jaguar Land Rover, part of Tata Motors Ltd, said it won a case in China against local rival Jiangling Motors Corp for making cars that copy features of Range Rover Evoque. Beijing Chaoyang District Court said on Friday that Evoque, whose latest model was launched in 2018, had five unique features that were copied directly in the Land Wind X7 built by Jiangling Motors, leading to widespread consumer confusion. The court ruled that all sales, manufacturing and marketing of the Land Wind X7 must stop immediately and Jaguar Land Rover be paid compensation. The two sports utility vehicles have a similar shape, with the roof and windows tapering from front to back, and near-identical tail lights and character lines on the side panelling. Britain's biggest carmaker had sued Jiangling in a rare move in 2016. Despite widespread and often blatant copying, global automakers generally don't take legal action in China as they feel the odds of winning against local firms are low. Also, a lawsuit can be bad for branding if the Chinese public think a foreign company is bullying domestic competitors. The new Range Rover Evoque will be launched in China in April 2019. Jiangling could not be immediately reached for comment.

Jaguar's first ever production EV is finally here

Transcript: Jaguar goes all-electric with the production 2019 I-Pace. The 2019 Jaguar I-Pace has been revealed in Graz, Austria ahead of its public debut in Geneva. Originally revealed back in 2016 as a concept, the EV has been heavily influenced by the C-X75 supercar concept. The I-Pace is Jaguar’s first all-electric vehicle and will include a 90 kWh battery with a range of 240 miles. Jaguar says it can recharge to 80% in just 40 minutes on a 100-kW DC fast charger. The all-wheel-drive SUV has an output of 349 hp and 512 lb-ft of torque with the help of twin Jaguar-designed concentric motors. A Touch Pro Duo infotainment system comes standard and includes a 10-inch upper and a 5.5-inch lower touchscreen. The I-Pace software will also benefit from over-the-air updates. Pricing will be announced March 6th with U.S. customers receiving the I-Pace in the second half of 2018. Jaguar revealed their anticipated I-Pace EV in Austria, ahead of its public debut in Geneva. The electric SUV will include a 90 kWh battery with a range of 240 miles, and a power output of 349 horsepower and 512 pound feet of torque. The I-Pace will also feature an over-the-air updates, a first for Jaguar. Want more coverage of the 2018 Geneva International Motor show? Head over to www.autoblog.com/geneva-motor-show Geneva Motor Show Jaguar Autoblog Minute Videos Original Video jaguar i-pace i-pace