Jaguar Xk-8 1 Owner Only 30k Factory Waranty Navigation Clean Carfax on 2040-cars

Auto blog

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

UK electric motor maker YASA expands production 50-fold for EVs

LONDON — British electric motor manufacturer YASA said on Thursday it was increasing its production capacity from 2,000 to 100,000 units with a new factory to tap into growing demand from carmakers for greener technologies. Automakers are racing to build greener vehicles and improve charge times in a bid to meet rising customer demand and air quality targets but Britain lacks sufficient manufacturing capacity, an area the government is building up. Last year, the government picked a site in central England to house a new automotive battery development facility, which will develop the processes required to manufacture the latest battery advancements. On Thursday, YASA, based near the English city of Oxford, said it had raised another 15 million pounds ($21 million) as part of its expansion. "Our customers are looking to adopt innovative new technologies such as YASA's axial-flux electric motors and controllers in order to meet the needs of the rapidly expanding hybrid and pure electric automotive market," said Chief Executive Chris Harris. The firm exports 80 percent of production and has worked with companies including Britain's two biggest carmakers Jaguar Land Rover and Nissan as well as Aston Martin. JLR will decide this year whether to build electric cars in its home market, previously citing factors such as pilot testing and support from science and government as pre-requisites. Reporting by Costas PitasRelated Video:

Jaguar C-X17 resurfaces in China with gold finish, five-seat cabin [w/video]

Some concept cars make the rounds of the auto shows and are then retired. But a number of automakers are showing that a fresh coat of paint can go a long way towards rejuvenating a show car and giving it a new lease on life - at least as far as the auto show circuit is concerned. Lexus did that recently with the LF-LC concept, initially unveiling it in red at the 2012 Detroit Auto Show, then repainting it a dark shade of blue for the subsequent shows in Australia and LA. Mini did the same with the Rocketman concept. And now Jaguar has done it again with its C-X17.
Initially unveiled in electric blue at the Frankfurt Motor Show, Jaguar then rolled the crossover out again in liquid silver for the Dubai Motor Show earlier this month. Now the concept is back again at the Guangzhou Motor Show in China with a fresh coat of rose gold.
Looking decidedly more luxurious than the previous iterations, this gilded C-X17 concept also bears another change: while the previous versions featured a four-seat cabin, this one has been redone with a more conventional five-seat configuration that more buyers would likely go for. It's also got a new interactive infotainment system and another system that warns passengers of pedestrians or cyclists approaching from the rear before they open the door. Check it out in the high-res image gallery above and the video clip below for a closer look.