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Jaguar wants to make real-life driving just like a video game

Jaguar Land Rover is on a bit of a tech bent today. It's announced its new family of four-cylinder engines and a "self-learning" vehicle Range Rover prototype, and now it's announced what it calls the Jaguar Virtual Windscreen.
The technology is similar to other head-up displays and telematics recorders already on the market, the Jaguar Virtual Windscreen concept takes things to the next level to turn real-life driving into a video game-like experience. It's being demonstrated with data like lap times, grid positions, virtual racing line and brake guidance... even "ghost" cars from previous laps and virtual cones for simulated autocrossing. Just like you'd find in the latest version of Forza or Gran Turismo, but you know... in an actual car - in this case a Jaguar F-Type. It's similar to the Transparent Bonnet system Land Rover revealed a couple of months ago, but instead of rock-crawling, it's for the race track.
The system also incorporates gesture controls and could be configured to display instrument data, a video feed from a rear-view camera to replace the mirror. Check out the details and the video below for a closer look at what JLR has got in store for the near future.

Jaguar F-Type Rally Car First Ride | This cat likes gravel

SOUTH WALES, U.K. — The invitation is last-minute and somewhat vague. The location, an off-road test area in South Wales known as Walter's Arena, sounds more Land Rover than Jaguar. It's also in five hours, and only a passenger seat tease is on offer. But a Jaguar rally car? Color me curious. First impressions don't disappoint. Basking at the entrance is NUB 120, so-named after its license plate and considered the most famous Jaguar XK120 of all. Built in 1950, it took three consecutive overall wins on the insanely arduous Alpine Rally. Driven by Jaguar dealer (and Olympic skier) Ian Appleyard and navigated by his wife Pat Lyons, daughter of Jaguar founder Sir William Lyons, this car helped demonstrate the power and durability of the legendary XK engine in the toughest possible test. Carrying its original paint and a few battle scars, I could stop right here. But its presence is simply justification for what's lurking a little deeper in the forest. That being an F-Type rally car. Which is exactly as wild as it sounds. Based on a regular 2.0-liter F-Type Convertible, the project riffs on Jaguar's little-known rally heritage and pending MY20 updates to the F-Type range. The 16-inch rally wheels, gravel tires, custom fabricated roll cage and hood-mounted spots are not adornments destined for any production F-Type. That said, it's clearly been built to do more than sit on an auto show plinth. This initially seems like the sort of thing that'd be an after-hours project by Jaguar Land Rover's Special Vehicle Operations department, the same guys who cooked up the Project 7 F-Type and XE SV Project 8 sedan. But there's something about the Below Zero Ice Driving branding on the support truck that rings a bell. SVO supplied the graphics and items like the F-Type GT4 carbon fiber door cards, but it turns out the actual build was outsourced to a specialist outfit. Their expertise is turning sports cars into rally machines, this following the FIA's ongoing efforts to revive the sport's sideways, rear-wheel drive traditions. See the Toyota GT86 CS-R3 and initiatives like the R-GT Cup, the latter popular with privateers in converted 911 GT3s and inspiring Porsche's recent toe-in-the-water Cayman GT4 Clubsport rally car. Then it clicks — the crew are from Tuthill Porsche, a celebrated restoration and race shop between London and Birmingham with a huge presence in historic competition. They also have a sideline running Swedish ice driving experiences in old Porsches.

First Ride: 2014 Jaguar F-Type [w/video]

Shotgun In Coventry's First Sports Car In Decades
For every car, there is a passionate group of fans who love it, and the F-Type already has a few million rabid followers. These are fabulous things, sports cars, and we're very happy that Jaguar is making one again. Finally. (Before you start relishing the prospect of correcting us, the XK is really a grand tourer, not a sports car.)
The main question, however, will be whether someone in a position to buy a lifestyle-enhancing yet impractical F-Type will do so in the face of more established competitors from Porsche, Aston Martin, Mercedes-Benz, Audi and BMW. The last time Jaguar built a true two-seater sports car (1974 E-Type; the last of the XJ220 limited run in 1994 doesn't count in this league), most of today's new buyers were too young or may not yet have been born. At any rate, the F-Type has a lot of work to do for the brand beyond just selling itself.