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2017 Jaguar F-Pace is on the prowl in Frankfurt [w/video] [UPDATE]

UPDATE: A previous version of this story indicated that rear-wheel drive was standard. This was incorrect. The F-Pace uses a standard all-wheel-drive system with a rear bias. The story has been edited to reflect this. After much teasing, Jaguar finally introduced the new F-Pace, the company's first ever crossover, at the 2015 Frankfurt Motor Show. Of course, we had to trek over to the Jaguar stand to have a look. As we already know a very great deal about the new F-Pace, we'll just recap some of the finer points. Prices for the five-place CUV begin at $42,390, which will score you a model with a 340-horsepower, 3.0-liter, supercharged V6. If you'd like the 380-hp version of that engine – along with a lot more equipment – prepare to pony up $56,700. The very cheapest way into the F-Pace, though, will be with the 2.0-liter, turbodiesel four-cylinder, which starts at $40,990, offers up a modest 180 hp, 317 lb-ft of torque, and an on-sale date of sometime late in 2016. An eight-speed automatic transmission is the sole gearbox for the two V6 models, although Jag hasn't said what gearbox it will pair with the diesel mill. The standard, rear-biased, all-wheel-drive system will feature brake-based torque vectoring that can switch up to an even 50:50 split. Adaptive dampers promise, meanwhile, promise a leaper-worthy handling character, while wheel sizes vary from 18 to 22-inch wheels. Speaking of that all-wheel-drive system, while this may not be a Land Rover, it still promises a degree of off-road ability. The wading depth is an adequate 20.7 inches, while the approach and departure angles are 25.5 and 25.7 degrees, respectively. As we said, that's not the equal to even the lowliest of Land Rovers, in this case the Discovery Sport, which can wade up to 23.6 inches, manage angles up to 25 degrees on approach, 31 degrees on departure, and features an advanced Terrain Response system. Those that were worried Jaguar's CUV would be stealing the thunder from the off-roaders at Land Rover – like your author – look to have been mistaken. Unsurprisingly, that handsome body is mostly aluminum, although there's some high-strength steel, and even a bit of magnesium and composite material, all of which contributes to a torsional rigidity on par with the lower-riding XF sedan. We have a wide lineup of live photos of the new CUV. Take a look, and keep an eye open for the F-Pace in dealers next spring.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."