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Jaguar Land Rover building new Special Vehicle Operations facility

It's only been a couple of months since Jaguar Land Rover announced the formation of its new Special Operations division, and we've already seen a number of vehicles to come out of it. But now the British automaker has announced a new facility that will house its elite skunkworks department.
Set to be built at Prologis Park in Ryton, England, on the outskirts of Coventry, the new Special Vehicle Operations Technical Centre will encompass dedicated production lines, F1-style flexible workshops, a dedicated paint studio and VIP suite for commissioning bespoke projects. JLR will spend some $33 million on the facility that will be home to 150 specialists - 100 of them being new hires.
The first project which the Special Operations division is working on is the F-Type Project 7, but we've already seen more projects in the pipeline - including the upcoming Range Rover Sport SVR - and you can bet there'll be more. The revival of the Lightweight E-Type also falls under Special Operations, but is undertaken by the Jaguar Heritage department located nearby at Browns Lane.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar I-Pace makes transition to production with hardly any changes

It looks like Jaguar designer Ian Callum wasn't kidding when he said the I-Pace concept was "a preview of a five-seat production car that will be on the road in 2018." Based on these spy photos, the production I-Pace will look darn near identical to the concept. The prototype seen above, in a unique and rather groovy green camouflage wrap, retains the swoopy cab-forward design of its concept predecessor. The headlights have the same shape and still sweep back nearly to the front wheel wells, and the door handles are still flush mounted ovals placed low on the doors. At the back, the crisp crease marking the trailing edge of the hatch is intact, as well as the triangular points on the rear spoiler. There have been a few minor changes here and there. At the front, the grille doesn't have quite as much depth as the concept, and the base of the front bumper doesn't have as aggressive an air dam. The big heat extractor vent in the hood is also gone. The rear bumper has also been rounded off a bit more with a simpler rear diffuser. The side glass is in production form, so now there are seams that show where the glass rolls down. It appears the rear doors will have quite a small glass opening, as the seam is roughly at the half-way point of the window. If the mechanicals of the concept end up as unchanged as this prototype's exterior, expect the production I-Pace to have a pair of electric motors that will produce 400 horsepower and 516 lb-ft of torque. Jaguar estimates these will propel the car to 60 mph in about 4 seconds. The motors will be supplied with power from a 90 kWh lithium-ion battery, which Jaguar says will provide a range of 220 miles. With a target date of 2018, we would expect to see the production model revealed at the end of 2017 or early in 2018. Related Video: