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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Lister introduces 666 hp, 208 mph limited edition Thunder

Lister is one of the most storied nameplates when it comes to Jaguar-based racing cars, with tons of Le Mans heritage on its shoulders. The company says it's Britain's oldest surviving racing car company. As well as racing cars, Lister has produced several road-going specials, such as the widened XJ-S derivative called Le Mans and the Storm, whose 7-liter V12-engine was not only based on the XJR-9 racing car, but also the biggest V12 engine fitted to a production car since WWII. Now, in addition to continuation specials like the reborn Knobbly, there is a new Lister on the market — boldly called the Thunder. The Thunder is based on the F-Type, but its supercharged 5-liter V8 has been re-engineered to reach 666 horsepower. It will reach 62 mph in just 3.2 seconds, 100 mph in 6.8 seconds and go all the way to 208 mph. To compare a production F-Type SVR to the Thunder, the Jaguar-badged car has 99 less horsepower and takes half a second longer to hit 62 mph. There will only be 99 units built, and they are priced at almost $200,000 in the UK — we reached out to Lister for a confirmation whether the cars will be made available to U.S. buyers. But they are selling out soon, as Lister today announced that in the 24 hours since the unveiling of the Thunder, 22 customers already put in an order, worth in excess of $4.37 million. But the Thunder will be much more than a limited edition plaque in the dashboard (and that 99 extra horsepower); the paintwork and the interior will be bespoke to the specially built car. The modifications to turn an F-Type into a Lister Thunder will be carried out at Lister's historic facility in Cambridge, UK. Related Video: Featured Gallery Lister Thunder Aftermarket Jaguar Luxury Performance lister

Which is hotter, Lana Del Rey or the Jaguar F-Type?

Lana Del Rey's "Burning Desire" video, the first musical collaboration between Jaguar and its hired songstress, is half music video, half long-form lifestyle commercial for the 2014 F-Type. If you like Del Rey channeling glamorous fifties fame as she lays down vocals of sensuous, languid dolor over images of black-and-white yesteryears, you'll like this song off of her new EP, Paradise.
We think the appearance of a red and brand-new Jaguar, though, is incongruous - either Del Rey or Jaguar is the anachronism, take your pic. That's not to say it's not beautiful, however, so enjoy the combination in the video below.