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Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

Jaguar E-Type Series 3 gets tasteful upgrades thanks to E-Type UK

The Jaguar E-Type is one of the most important and recognizable cars of all time. The E-Type — also called the XK-E here in the U.S. — was in production from 1961 until 1975. That said, when most people think of E-Types, they think of the early Series I cars. The later ones (especially federalized models with those horrendous bumpers) don't get much love. E-Type UK, a restoration shop in England, is giving those Series 3 models a second life. The car in these photos is a 1974 Jaguar E-Type V12. This Series 3 underwent a 3,000-hour restoration, getting a number of upgrades along the way. The engine — originally displacing 5.3 liters — has been enlarged to 6.1 liters. It ditched the original Stromberg carbs for a custom downdraft fuel-injection system. Just take a look at those velocity stacks. The car has also been fitted with a custom stainless-steel exhaust system. Power is sent to the rear through a new close-ratio five-speed manual transmission. E-Type UK says it now makes 284 horsepower at the wheels. Other upgrades include a new steering rack, adjustable suspension with new torsion bars, AP Racing brakes with four-piston calipers and ventilated rotors and custom one-off 62 spoke 16-inch Turino wire wheels wrapped in whitewall tires. New louvres and air ducts were added to help cooling. All external lighting has been upgraded to LEDs, including the daytime-running lights. Inside, the E-Type has been fitted with air conditioning, modified heated leather seats from an XJS, iPod and Bluetooth connectivity, piano black trim and a red start button. The interior, including the factory hardtop, has also been fitted with Dynamat to reduce road noise. The car even has remote door locks. E-Type UK didn't post the price for this car, but a similar S3 E-Type is listed for GBP190,000, or about $250,000. If Series 3 or V12-powered cars aren't your thing, the website has a few listings for Series 1 cars with the classic inline-six. There's even an XK120 under the "sold" listings. Related Video:

Watch Jaguar reveal the C-X17 Concept live, right now!

Jaguar is set to reveal the C-X17 concept crossover in just a few short moments. The show starts at 11:00 AM EST, which is supper time in Frankfurt where the reveal is taking place. It's almost lunch time here on the East Coast of the US, so enjoy your sammy and a bag of chips while you sit back and watch Jaguar show us all some new technology and possibly an entirely new direction for the brand. Our own article on the Jaguar C-X17 concept will go live on Autoblog at 11:30 AM EST, and stay tuned for own live images of the crossover concept tomorrow from the show floor.